Content Operations as Part of Product Lifecycle Management

Presented by

Guest: Roger Hart > Host: Rahel Anne Bailie

About this talk

Too often, product lifecycles forget to factor in the production and delivery of content into the production environment. More fascinating, this happens when the product *is* content. Senior Product Manager, Roger Hart, has experienced the entire supply chain, from his past work as a content producer through to product marketing and now product management. Roger brings his sage perspective to the topic of ways to prevent the “last-mile” scramble. This is particularly timely, given the complexities of working on new-to-market API-driven products in which the content is, in effect, the user experience. Attendees will learn: 1) How to get product managers to care about content as part of the value chain 2) Ways to talk with product management about content as a value chain 3) Getting the organization to recognize post-sales content as a product asset "Let's Talk Content Operations" is brought to you by The Content Wrangler, and is sponsored by Heretto.
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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.