Content Operations as Part of Product Lifecycle Management

Too often, product lifecycles forget to factor in the production and delivery of content into the production environment. More fascinating, this happens when the product *is* content. Senior Product Manager, Roger Hart, has experienced the entire supply chain, from his past work as a content producer through to product marketing and now product management. Roger brings his sage perspective to the topic of ways to prevent the “last-mile” scramble. This is particularly timely, given the complexities of working on new-to-market API-driven products in which the content is, in effect, the user experience. Attendees will learn: 1) How to get product managers to care about content as part of the value chain 2) Ways to talk with product management about content as a value chain 3) Getting the organization to recognize post-sales content as a product asset "Let's Talk Content Operations" is brought to you by The Content Wrangler, and is sponsored by Heretto.