Too often, product lifecycles forget to factor in the production and delivery of content into the production environment. More fascinating, this happens when the product *is* content.
Senior Product Manager, Roger Hart, has experienced the entire supply chain, from his past work as a content producer through to product marketing and now product management.
Roger brings his sage perspective to the topic of ways to prevent the “last-mile” scramble. This is particularly timely, given the complexities of working on new-to-market API-driven products in which the content is, in effect, the user experience.
Attendees will learn:
1) How to get product managers to care about content as part of the value chain
2) Ways to talk with product management about content as a value chain
3) Getting the organization to recognize post-sales content as a product asset
"Let's Talk Content Operations" is brought to you by The Content Wrangler, and is sponsored by Heretto.