Content Strategies for Sustainable ContentOps

Content has weight. It consumes energy and creates pollution during creation, publishing, use, and storage. Digital is physical. The Cloud is on the ground, where all the data and content are stored on 70 million servers. Each server caused between one and two tons of CO2. We can all do our part to create less content of a higher quality. Data and content are out of control, and every year it creates more and more pollution. Let’s do something about that. Join Rahel Anne Bailie for a chat with Gerry McGovern, a well-known and highly-respected professional in the content strategy community. A highly-regarded speaker, he has spoken on digital customer experience in more than 35 countries. He has written eight books about digital design and is the author of "World Wide Waste: How Digital Is Killing The Planet And What To Do About It" (2020 Silver Beach). Attendees will learn about: * Creating lighter content that has less of a pollution impact * Ways to reduce the energy and time required to find and use our content * Using repurposable content to create new content, thus reducing overall pollution Can’t make it? Register, and we’ll send you a link to watch a recording when convenient. Let's Talk ContentOps is brought to you by The Content Wrangler, Content, Seriously, and is sponsored by Heretto, the #ContentOps platform for product, reference, and knowledge content.