Opportunities And Outcomes From Personalizing Content

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Guest: Joseph Hilger > Host: Kevin P. Nichols

About this talk

Join us for a conversation with Joe Hilger, COO of Enterprise Knowledge, about the impacts of personalized content in various business use cases. Hilger addresses best practices when first implementing a personalization content strategy and explores how to harness the power of personalization through a proof of concept (PoC) strategy. This discussion covers how to scale and extend proof-of-concept work across multiple use cases, develop the capabilities needed to personalize content experiences, and understand knowledge graphs' role in scaling personalization efforts. Joe Hilger has over 20 year's experience leading and implementing cutting-edge, enterprise-scale IT projects. He has worked with various commercial and public sector clients in multiple industries, including financial services, healthcare, publishing, hotel and lodging, telecommunications, professional services, the federal government, non-profit, and higher education. Hilger is an expert in implementing enterprise-scale content, search, and data analytics solutions. He frequently speaks at business strategy and content industry events on enterprise search and content management, big data analytics, agile development, and content governance. Can't make it? Register, and we'll send you a link to watch a recording when convenient. Let's Talk Personalization is brought to you by The Content Wrangler and AvenueCX and is sponsored by Heretto, a content operations platform for knowledge management that turns your product content into engaging digital experiences.
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