Are You Ready For The Future of Localization?

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Guest: Kathleen Pierce, Forrester > Hosts: Patrick Bosek and Scott Abel

About this talk

Join us September 12, 2023 for Coffee and Content with Kathleen Pierce, a principal analyst with Forrester, a leading research and advisory firm that helps companies navigate digital transformation. With over 20 years of experience in the tech industry, Kathleen is a recognized expert content operations and localization and has worked with numerous companies to help them improve their strategies. We'll chat with Pierce about the trends she's identified while examining the future of localization — the process of adapting a product or service to meet the language, cultural, and other specific requirements of a particular region or market. The future of localization is likely to be shaped by several key trends and developments. We'll discuss the major trends, including the increasing use of artificial intelligence (AI) and machine learning (ML) to automate many aspects of the localization process. We'll chat about the growing importance of delivering localized content personalized for individual consumers and the impact of ongoing geopolitical and economic changes. This show was rescheduled. It was originally scheduled to air June 29, 2023. Can't make it? Register, and we'll send you a link to watch a recording when convenient. Coffee and Content is brought to you by The Content Wrangler and Heretto, the #ContentOps platform for product, reference, and knowledge content.
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