Auditing Content For Personalization Readiness

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Guest: Paula Land > Host: Kevin P Nichols

About this talk

One of the biggest challenges businesses face with personalization is the content to support their strategy. But how do you know if you have enough content or the right content? It starts by understanding your content and what that content can do for you. One of the best ways to understand your content is to conduct an audit to assess its readiness to support your personalization strategy. On this episode of "Let's Talk Personalization," host Kevin P. Nichols chats with Paula Land, a foremost authority on content inventories and audits and the author of "Content Audits and Inventories: A Handbook for Content Analysis," about how a content audit for personalization can help you succeed. During the discussion, you can expect to learn the following: * How to audit your content for personalization * What types of questions should you ask in your audit * How can a content audit can improve existing personalization efforts Can't make it? Register, and we'll send you a link to watch a recording when convenient. "Let's Talk Personalization" is brought to you by The Content Wrangler and AvenueCX and sponsored by Heretto, the #ContentOps platform for product, reference, and knowledge content.
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