Omnichannel In Pharma: Scaling Content Operations

Presented by

Noz Urbina, Urbina Consulting | Monica Mercer, Sanofi Vaccines

About this talk

Pharma companies around the world are working to “go omnichannel.” Medical Affairs, MedInfo, Commercial, Marketing, Regulatory, and SciComm teams are developing advanced information production capabilities that can help them improve efficiencies, outcomes, and audience experiences. Attend this online event to discover where and how pharmaceutical companies are adopting omnichannel solutions, including modular (aka LEGO-like) content and data integration. Join us to explore the future of omnichannel for the pharmaceutical industry and to learn what a remarkable omnichannel solution looks like. This session will draw upon case studies from Eli Lilly, Sanofi, Roche, 3M Life Sciences, and more to outline proven strategies and tactics to help teams across pharma organizations move towards omnichannel. Attendees will learn: * How pharmaceutical brands can begin their journey toward omnichannel * How different areas within pharmaceutical enterprises can benefit from shared methodologies and technologies — even if they involve very different audiences and processes * What different pharmaceutical teams like Medical Affairs, Medical Information, Commercial, and Systems/Infrastructure can anticipate from an omnichannel approach This webinar is brought to you by The Content Wrangler and is sponsored by Urbina Consulting. Can’t make it? Register, and we’ll send you a link to watch a recording when convenient.
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