Trustworthy: It's A Good Time To Be Not Alive

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Presented by

Margot Bloomstein > Hosts: Patrick Bosek and Scott Abel

About this talk

Join us for a chat with Margot Bloomstein, a working content strategist for more than 20 years who has consulted with clients in a range of industries, from software-as-a-service to sex toy retailers and footwear technology to 401(k)s. She’s the author of a book you may be familiar with, "Content Strategy at Work." On this episode of Coffee and Content, we'll chat with Bloomstein about what she learned writing her latest book, "Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap." One lucky viewer will win a free copy. Bloomstein will introduce her framework (documented in the book) that focuses on voice, volume, and vulnerability and suggest how to employ concrete tactics to help your brand regain trust, respect, and customer loyalty. We'll discuss issues such as generative AI, social media, and current events reshaping our information experiences and impacting trust. We'll ask Bloomstein to share what she's learned about how organizations are working to build and maintain trustworthy information, and we'll take your questions. Can’t make it? Register, and we’ll send you a link to watch a recording when convenient. Coffee and Content is brought to you by The Content Wrangler and Heretto, the #ContentOps platform for product, reference, and knowledge content.
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