User Testing Improves Customer Experience

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Presented by

Lara White > Host: Scott Abel

About this talk

Join us for a presentation about how hearing first-hand from your target audience is the key to optimizing your content. Lara White, Senior Director of Digital Marketing at User Testing, will demystify user testing for content and discuss how it can help you mitigate risk and drive impact. In this slide deck-driven talk, White will share practical tips for how to incorporate getting fast feedback from your target audience into your content development process. You'll leave with an understanding why user testing should be part of your content strategy. This presentation is brought to you by The Content Wrangler and Heretto, the #ContentOps platform for product, reference and knowledge content. Can’t make it? Register, and we’ll send you a link to watch a recording when convenient.
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