Using Generative AI To Rewrite Copy For Different Audiences

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Presented by

Dominik Wever and Scott Abel

About this talk

Unlock the full potential of your content with generative AI and learn how to tailor your message for diverse audiences without starting from scratch. Dominik Wever, CEO & Founder of Promptitude, will guide you through innovative strategies to leverage generative AI for creating content that resonates with everyone. Discover how to craft a reusable persona description that acts as a key input for generative AI, enabling it to produce both short form and long form variations tailored to specific knowledge levels, reading needs, and roles. This session will equip you with practical skills to build prompts that effortlessly rewrite your existing content, ensuring it's grounded and guided by the unique characteristics of your target personas. Take rewriting to the next level by learning how to use your current content as a foundation for generative AI-driven rewrites. Dominik will share insights on transforming any piece of content into multiple versions designed to engage different segments of your audience effectively. Can’t make it? Register, and we’ll send you a link you can use to watch a recording when it’s convenient for you. This educational web presentation is brought to you by The Content Wrangler and sponsored by Heretto, a powerful component content management (CCMS) platform to deploy help and API docs in a single portal designed to delight your customers.
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