Content Personalization in 2024 and Beyond

This show was rescheduled from January 25, 2024. What latest digital, content, and customer experience trends are impacting brands today? Among these, which trends specifically relate to or involve personalization? In this session, Kevin P. Nichols, known as 'The Personalization Wrangler,' will discuss trends in the content world (both current and emerging). He will also forecast their effects on personalization throughout 2024. Nichols will share his views on the latest research, insights, and findings from top analyst firms as well as indexes such as Havas, Edelman and more. In this presentation, you will discover: * What to expect in 2024 and beyond * The latest trends in AI, customer data platforms, marketing automation, and dynamic content * Issues impacting privacy and data protection concerns Can’t make it? Register, and we’ll send you a link you can use to watch a recording when it’s convenient for you. Kevin Nichols is host of "Let's Talk Personalization," the author of "Enterprise Content Strategy: A Project Guide," and hosts the "All Things Content" podcast. He is also the co-founder and Executive Director of Experience at AvenueCX, a boutique content strategy consultancy based in Massachusetts. “Let’s Talk Personalization” is brought to you by The Content Wrangler and AvenueCX and sponsored by Heretto, a powerful component content management system (CCMS) platform to deploy help and API documentation in a single portal designed to delight your customers.