The Necessity of Dynamic Personalized Content

Presented by

Jennifer Hodroge > Host: Kevin P Nichols

About this talk

In today's world of evolving customer expectations, personalization has become essential for business success. Join our webinar with Jennifer Hodroge, Director of XD & Content Strategy at Episilon, to explore how understanding your customers and exceeding their expectations with omnichannel content can drive success. Discover why failing to offer personalized content might lead your potential customers to overlook your products or services and learn how businesses are achieving better ROI on marketing spend by investing up to 30% of their budgets in content creation and delivery. This session will not only highlight the necessity of personalized content in today's competitive landscape but also offer practical insights on securing stakeholder buy-in, navigating challenges, and identifying opportunities to produce and distribute exceptional content more efficiently. Whether you're looking to refine your content strategy or seeking innovative ways to engage with your audience, this webinar will equip you with the knowledge and tools to use personalization as a powerful driver for business growth and satisfaction. Don't miss this opportunity to transform your approach to content strategy and unlock the full potential of personalized content. Jennifer is a Forrester-certified customer experience (CX) and content strategist. She has more than 15 years of experience in pharmaceutical B2B and DTC, automotive, and financial services. She has successfully led teams and managed budgets exceeding $15M to create dynamic, human-centered experiences for Pfizer, Eli Lilly, Allergan/Abbvie, GM, and Ford to name a few. Can’t make it? Register, and we’ll send you a link you can use to watch a recording when it’s convenient. “Let’s Talk Personalization” is brought to you by The Content Wrangler and is sponsored by Heretto, a powerful component content management system (CCMS) platform to deploy help and API documentation in a single portal designed to delight your customers.
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