A Maturity Model for Content Strategy Development and TechComm Leadership

Presented by

Val Swisher and Kim Campbell, PhD > Host: Scott Abel

About this talk

The field of technical communication often overlooks the critical role of aligning content strategies with overarching business objectives. During this free, one-hour presentation, Val Swisher and Kim Campbell, PhD, introduce an innovative maturity model that synthesizes two existing frameworks to evaluate the current state of an organization's content operations. This model serves as a diagnostic tool, identifying weaknesses and recommending prioritized tactics to align content strategy with business goals. The presentation, based on the research paper "A Maturity Model for Content Strategy Development and Technical Communicator Leadership," addresses this gap. The presentation underscores the urgent need for technical communication leaders who are adept at balancing customer needs with business imperatives. By focusing on both the effectiveness and efficiency of content operations, the proposed maturity model aims to empower technical communicators to assume leadership roles within their organizations. Attendees will gain actionable insights into developing a content strategy that not only meets customer needs but also drives business success. Can’t make it? Register, and we’ll send you a link you can use to watch a recording when it’s convenient for you. This presentation is brought to you by The Content Wrangler and Content Rules and is sponsored by Heretto, a powerful component content management system (CCMS) platform to deploy help and API documentation in a single portal designed to delight your customers.

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