Using Surveys To Uncover Audience Insights

Presented by

Caroline Jarrett > Host; Scott Abel

About this talk

Surveys can be a useful tool for technical communicators and other information developers, but they come with their own set of challenges and complexities. Join us for a chat with forms and survey specialist, Caroline Jarrett, of Effortmark. We'll discuss the role of surveys in helping technical writers better understand their audiences to improve the effectiveness of product documentation. During this free, one-hour discussion, you'll learn what's involved in designing, running, and gaining accurate and actionable insights from survey data. Jarrett is the author of "Surveys That Work: A Practical Guide for Designing and Running Better Surveys" (from Rosenfeld Press). One lucky attendee will win a free copy of the book. Can’t make it? Register, and we’ll send you a link you can use to watch a recording when it’s convenient for you. This show is brought to you by The Content Wrangler and is sponsored by Heretto, a powerful component content management system (CCMS) platform to deploy help and API documentation in a single portal designed to delight your customers.
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