A Framework to Jumpstart Your Content Strategy

Presented by

Michael Lux > Host: Scott Abel

About this talk

Starting and growing a content strategy can be challenging, especially for newcomers or businesses new to the approach. Different teams often have varying expectations, content maturity levels, and understandings of what constitutes a content strategy. It's crucial to quickly find common ground, enabling teams to embrace the upcoming journey effectively. A key, yet underutilized, approach is to initially build a shared content management framework—an operational model for developing, measuring, and managing content—before delving into the content's nature. Starting with an enterprise content management framework lays the groundwork for shared steps, activities, and best practices in authoring, delivering, measuring, and managing strategic content. This establishes a process for naturally defining successful, strategic content. This method uses ongoing or planned content projects to propel your initiative. As content work progresses, teams align and the initiative naturally accelerates through ongoing efforts. Join us for Coffee and Content with Michael Lux, Senior Director of Product Education, Certification, Technical Documentation and Content Strategy at Procore. We'll explore his "secret sauce" of content strategy— a formal content management framework — and discuss how it can naturally speed up your content strategy. If you can't attend, register anyway, and we'll send you a recording link to watch at your convenience. Coffee and Content is brought to you by The Content Wrangler and is sponsored by Heretto, a powerful component content management system (CCMS) platform to deploy help and API documentation in a single portal designed to delight your customers.
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The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.