[Workshop] Align Your Content Strategy With Your Product Strategy

Join Eeshita Grover, a seasoned marketing and content strategy leader, for a free 90-minute online course titled "Align Your Content Strategy With Your Product Strategy." This course is a good opportunity for professionals eager to integrate their content strategy seamlessly with their product strategy to boost the impact and effectiveness of their enterprise content. In this course, you will dive into the complex relationship between content and product strategies within an enterprise context. The course centers on the principle that a well-aligned content strategy supports the product at every stage and sets strong success metrics. Topics covered: Understanding Product Building Blocks: Learn to dissect the product's core elements to devise a content strategy that aligns with every phase of the product life cycle. Aligning Product and Content Experience: Discover strategies to harmonize product experience with content experience, ensuring a unified and impactful customer journey. Defining Success Metrics: Gain skills to identify and measure 'most valuable content,' enabling you to assess the effectiveness and impact of your content strategy as it relates to your product strategy. This course is a good starting point for technical writers, content strategists, product managers, marketing pros, and others keen to create a seamless and effective alignment between content and product strategies. Eeshita Grover, an expert in technical documentation, marketing, and content strategy, leads this course. Her diverse experience has sharpened her skills, allowing her to influence the development and execution of powerful content strategies. This workshop is brought to you by The Content Wrangler and is sponsored by Heretto, a powerful component content management system (CCMS) platform to deploy help and API documentation in a single portal designed to delight your customers.