[Workshop] Beyond Silos: Leveraging Your Content Ecosystem

Presented by

Eeshita Grover > Host: Scott Abel

About this talk

Join Eeshita Grover, a seasoned marketing and content strategy leader, for a free 90-minute workshop — part of the Key Components of Enterprise Content Strategy Series. A content ecosystem includes everything related to content in an organization or project. It's not just about the content itself but also about everything that goes into making, managing, and using it — from start to finish. This course aims to help you grasp the complexities of a content ecosystem in a business setting, moving beyond traditional content creation roles to develop an effective and scalable content strategy. You'll gain valuable insights into building an effective, integrated content strategy that takes advantage of the full potential of your ecosystem. Grover will guide you through the intricacies of identifying and understanding the roles of content contributors and stakeholders in your organization. You'll learn techniques to map your content ecosystem effectively and discover how to identify key content contributors and their roles, which is crucial for breaking down silos and fostering collaboration. Grover will help you understand the objectives and workflows of various content creation and management stakeholders. This knowledge is vital for aligning your content strategy with broader business goals and ensuring a cohesive approach across multiple departments. Eeshita Grover, an expert in technical documentation, marketing, and content strategy, leads this course. Her diverse experience has sharpened her skills, allowing her to influence the development and execution of powerful content strategies. This workshop is brought to you by The Content Wrangler and is sponsored by Heretto, a powerful component content management system (CCMS) platform to deploy help and API documentation in a single portal designed to delight your customers.
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