Putting Your Customers First In Your Sentences

Whatever products or services your team writes about, whatever kind of content you create, your customers — and prospects — read your stuff for one reason: to find out what’s in it for them. How can you make that chore easier for them? Join us for a presentation from Marcia Riefer Johnston, author of the book, "Word Up! How to Write Powerful Sentences and Paragraphs (And Everything You Build from Them)". Marcia is a content creator and strategist (currently producing content for Baxter International) with several decades of experience helping organizations in various industries empower writers to rearrange their sentences to put the customer first, literally. In this session, attendees will learn: To recognize certain tip-off words To rephrase sentences to literally place the customer first Can’t make it? Register, and we’ll send you a link you can use to watch a recording when it’s convenient for you. This educational webinar is brought to you by The Content Wrangler and is sponsored by Heretto, a powerful component content management system (CCMS) platform to deploy help and API documentation in a single portal designed to delight your customers.