Using Artificial Intelligence for Content Analysis

Many content strategy experts are leveraging AI in content creation, yet its potential to revolutionize content audits remains largely untapped. Content audits, crucial for aligning content with business goals and user needs, often rely on manual work. However, AI tools can boost their speed, efficiency, accuracy, and thoroughness, freeing humans to focus on strategic tasks. Join us for a presentation from Paula Land and Ethan Hamilton of Enterprise Knowledge during which we'll dive into the power of AI as a content analysis tool. What you'll learn: AI's role beyond content generation, highlighting its relevance in content audits The limitations of conventional audits and the benefits that AI delivers (speed, scalability, and pattern recognition) How AI complements human decision-making, automating data analysis and freeing humans for strategic planning Lessons learned from a real-world application showcasing EK's successful implementation of AI in content audits What the future may hold as AI becomes a collaborative partner, assisting in decision-making and ensuring adaptability to evolving AI advancements Paula Land is Principal Consultant for Advanced Content at Enterprise Knowledge and author of the book, "Content Audits and Inventories: A Handbook for Content Analysis," the seminal work on this topic. Ethan Hamilton is a data engineer at Enterprise Knowledge. His areas of expertise include semantic modeling, graph databases, and backend development. Ethan has worked with clients in tech, finance, and public safety to build semantic AI and machine learning solutions to knowledge management problems. Can’t make it? Register, and we’ll send you a link you can use to watch a recording when it’s convenient for you. This event is brought to you by The Content Wrangler and is sponsored by Heretto, a powerful component content management system (CCMS) platform to deploy help and API documentation in a single portal designed to delight your customers.