Building a Localization-Ready Tech Stack: Be Bold and Be Wise

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Kathleen Pierce > Host: Scott Abel

About this talk

B2B marketers are in a predicament. Multilingual and international customers now expect local-language videos, websites, and content because that's what they see in their daily lives. Machine translation, multilingual genAI, and LLMs are obviously part of the way forward, but what about the quality risks? What about integrations and workflows? Join us for a free, one-hour presentation and discussion with Forrester principal analyst Kathleen Pierce about the localization-ready tech stack of the future. Can’t make it? Register, and we’ll send you a link you can use to watch a recording when it’s convenient for you. This event is brought to you by The Content Wrangler and sponsored by Heretto, a powerful component content management system (CCMS) platform for deploying help and API documentation in a single portal designed to delight your customers.
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