The Neuroscience of Your Customers' Attention

Communicating effectively is not just an advantage—it’s a necessity. But how do you ensure your content isn’t just another fleeting message in the crowd? How can you craft content that captures attention and motivates action? In this session, you'll learn results from Dr. Carmen Simon’s recent neuroscience research that uncovers the cognitive workings of your buyers. You'll dig into the scientific principles that convince your customers to look at you, not your competition. You will learn practical guidelines that offer you: * A roadmap to creating business content that attracts attention and also impacts results * Ways to make your messages memorable because they attract attention and also sustain it across time * Guidance that empowers you to connect, convince, and convert your B2B audiences Dr. Carmen Simon is a cognitive neuroscientist and Chief Science officer at Corporate Visions. She is also the founder of Enhancive, an agency that helps organizations use neuroscience to create content that impacts customers’ memory and decisions. Her most popular books on customers’ attention and memory are "Impossible to Ignore" and "Made You Look." She also teaches at Stanford University on topics related to creating memorable and actionable content. After all, what is the use of memory if people don’t do anything with it? Can’t make it? Register, and we’ll send you a link to watch a recording when it’s convenient for you. This web event is brought to you by The Content Wrangler. It is sponsored by Heretto, a powerful component content management system (CCMS) platform for deploying help and API documentation in a single portal designed to delight your customers.