Understanding Return On Investment From CX Efforts

Join us for a discussion with Lynn Hunsaker, CCXP, Chief Customer Officer at ClearAction Continuum, about the impact of customer experience (CX) initiatives on the bottom line. During this episode of Coffee and Content, co-hosts Patrick Bosek and Scott Abel will chat with Hunsaker about the common pitfalls companies face, such as revenue roadblocks caused by a misalignment between company offerings and customer expectations. Hunsaker will shed light on why breaking down — or at least working around — organizational silos is crucial for fostering growth and how focusing on the exemplary aspects of customer experience can drive significant financial returns. Expect to walk away with actionable insights on identifying and overcoming barriers to effective CX strategies, ensuring your efforts are focused and fruitful. We'll discuss content's role in customer experience and why CX and content leaders must work more closely together. Can’t make it? Register, and we’ll send you a link to watch a recording when convenient. Coffee and Content is brought to you by The Content Wrangler and sponsored by Heretto, a powerful component content management system (CCMS) platform for deploying help and API documentation in a single portal designed to delight your customers.