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Structured Data Insights: What 16.9 Million Sites Reveal

Presented by

Guest: Andrea Volpini > Hosts: Patrick Bosek and Scott Abel

About this talk

Discover the critical role of structured data as Andrea Volpini, co-founder and CEO of WordLift, dives into the transformative role of semantic content in a post ChatGPT world. We'll chat with Volpini, a pioneer in the field of semantic content optimization, about what he learned analyzing structured data from 16.9 million websites. We will discuss the evolution of structured data across various industries including publishing, eCommerce, and local retail businesses. You'll learn embedded markup — structured content — is shaping the future. Leave with a clear understanding of semantic search engine optimization and why now is the opportune moment to invest in it. This session is designed to arm you with knowledge and strategies to harness the power of structured data for enhancing your business’s online presence and search engine visibility. Can’t make it? Register, and we’ll send you a link you can use to watch a recording when it’s convenient for you. Coffee and Content is brought to you by The Content Wrangler and sponsored by Heretto, a powerful component content management (CCMS) platform to deploy help and API docs in a single portal designed to delight your customers.
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