Why Cheap Content Is Expensive — and How to Fix It

In today’s race to produce more content faster, many organizations have turned to the lowest-cost resources available — often resulting in high turnover, inconsistent quality, and a cycle of rework that drains time and money. This “race to the bottom” appears economical at first, but it ultimately undermines both team stability and content effectiveness. This webinar explores a smarter alternative: using automation strategically to handle repeatable, low-value tasks, and reinvesting those savings into better-qualified, more experienced technical communication professionals. The result? Fewer roles overall, but higher-value ones — enabling your team to focus on designing, governing, and delivering high-quality information products that meet business goals. Join us to learn how to break free from the churn of high-turnover, low-cost staffing, and build a sustainable content operation that maximizes efficiency, quality, and employee satisfaction. We’ll discuss practical steps to justify investment in automation, identify the right skill sets to retain or hire, and position your technical communication function as a driver of strategic value rather than a cost center. Dawn Stevens is President and Owner of Comtech Services, where she helps organizations transform their content operations and create strategies that balance quality with efficiency. With more than 30 years of experience in technical communication, she has served in nearly every documentation role, from writer to manager to consultant. Can’t make it? Register, and we’ll send you a link you can use to watch a recording when it’s convenient for you. Let's Talk Technical Documentation is brought to you by The Content Wrangler, Comtech Services, and is sponsored by Heretto, a powerful component content management system (CCMS) platform to deploy help and API documentation in a single portal designed to delight your customers.