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The Double-Diamond Approach to Content-First Design

Presented by

Sarah Anne Johnson > Host: Scott Abel

About this talk

Unpack the secrets of effective digital strategy with Sarah Anne Johnson as she delves into "The Double-Diamond Approach to Content First Design." Discover why prioritizing content isn't just a design choice—it's a strategic business move that can set you apart from the competition. In this engaging session, Sarah will explain the "double diamond" approach—a proven framework for delivering targeted, user-centric content. You'll learn how this method not only enhances user experience but also aligns closely with your business goals, ensuring every piece of content serves a purpose and drives results. Expect to gain actionable insights on securing stakeholder buy-in for a content-first strategy. We’ll explore techniques for building strong relationships with key players in your organization, fostering an environment where content-first design is not only accepted but advocated. Join us for this transformative presentation and start applying these principles to revolutionize how you approach content within your projects. Can’t make it? Register, and we’ll send you a link you can use to watch a recording when it’s convenient for you. This educational online event is brought to you by The Content Wrangler and is sponsored by Heretto, the #ContentOps platform for product, reference, and knowledge content.
The Content Wrangler

The Content Wrangler

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Content is a business asset worthy of being managed efficiently.
The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.
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