Rewrite the Rules: GenAI and The Future of Content Strategy

Content strategy is evolving fast, and if you’re still treating AI like a futuristic concept, you’re already losing ground. Generative artificial intelligence (GenAI) isn’t coming—it’s here, and the smartest content teams aren’t just using it; they’re building it into their content strategy. The question isn’t if you should integrate AI—it’s how to do it without wrecking your workflows, diluting quality, or falling into legal and ethical nightmares. This session cuts through the AI hype and gives you the real talk on making GenAI a seamless, strategic part of your content ecosystem. You’ll learn where AI fits, what risks you actually need to worry about, and how to convince leadership that this isn’t just another tech trend—it’s the future. Key Takeaways: o. Know Your Audience – Explore how GenAI will change your assumptions about audience. o. Analyze Your Message – Understand the content you have and what content you may need for GenAI o. Optimize Your Presentation – GenAI offers a new and unique publishing opportunity that might evolve your presentation o. Establish Control – Set quality standards, governance policies, and risk mitigation strategies for AI integration. o. Lead the Change – Navigate organizational resistance, manage AI adoption, and align AI with business goals You can fight the AI wave, or you can learn to ride it. Either way, it’s coming. Can’t make it? Register, and we’ll send you a link you can use to watch a recording when it’s convenient for you. This educational web presentation is brought to you by The Content Wrangler and is sponsored by LavaCon, the conference for content strategy and technical documentation management.