How Custom AI Models Are Reshaping Content Operations

Generic AI tools like ChatGPT are great for brainstorming, but they fall short when it comes to enterprise content operations, structured content, and knowledge management. They don’t understand your brand, your audience, or your compliance requirements. That’s where Custom GPTs come in—AI models fine-tuned on your own data, workflows, and taxonomy to automate content creation, streamline governance, and improve content findability. During this talk from Leslie Carruthers, founder and president of The Search Guru, we’ll explore how leading organizations are using Custom GPTs to power intelligent content workflows, metadata tagging, structured authoring, and multilingual content delivery. You’ll walk away with a proven framework for designing, deploying, and scaling AI assistants that don’t just generate content, but understand, organize, and optimize it—reducing costs, improving efficiency, and transforming content operations. You will learn: o. Why off-the-shelf AI tools fail in enterprise content operations and how Custom GPTs solve challenges in governance, metadata, and structured content o. How AI-powered content automation enhances metadata tagging, taxonomy management, structured authoring, and multilingual content workflows o. Best practices for training and deploying a Custom GPT tailored to your organization’s unique content needs o. Real-world case studies of how Custom GPTs are improving content governance, localization, and compliance in enterprise environments o. How to measure AI’s impact on efficiency, cost reduction, and knowledge management using key performance indicators (KPIs) and benchmarks Can’t make it? Register, and we’ll send you a link you can use to watch a recording when it’s convenient for you. This presentation is brought to you by The Content Wrangler and is sponsored LavaCon, the conference for content strategy and technical documentation management.