What Does AI-Ready Content Really Mean?

Everyone says, “Structure your content for AI”—but what does that mean? Join rhetoric professor and AI researcher Dr. Lance Cummings and information architecture and structured authoring expert Rob Hanna to reveal how a foundational practice—Information Typing—creates the cognitive scaffolding both humans and machines need to understand, retrieve, and generate high-value content. Together, they'll show how the five core information types (Reference, Concept, Principle, Process, and Task) unlock a shared structure that improves: * Accuracy – by reducing hallucinations and increasing retrieval precision * Trust – by preserving the author’s intent and ensuring content integrity * Scale – by making content easier to reuse, personalize, and automate across channels You’ll learn how Information Typing isn’t just about formatting—it’s a strategy for designing content that thinks like your audience and communicates like your AI. Whether you're creating customer-facing help content, internal knowledge systems, or training LLMs with source material—this session will give you a practical blueprint for scaling smarter, safer, and more usable content. * Key Takeaways: * What “AI-ready” content actually looks like under the hood * Why labeling content by type improves both GenAI performance and human UX * How to spot unstructured thinking—and fix it with simple, repeatable patterns * How Information Typing helps teams align across content, tech, and business goals Can’t make it? Register, and we’ll send you a link to watch a recording. Each 60-minute episode of Coffee and Content is recorded live. On-demand recordings are made available shortly after the live show ends. This educational webinar is brought to you by The Content Wrangler and is sponsored by Precision Content, a consulting firm that helps global companies decrease time to market, create AI-ready assets, and improve customer experiences through structured content methodologies and systems.