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Web Content Strategy: Understanding Content Inventories & Audits

Paula Land explores the difference between a content inventory and a content audit. Content strategy. It’s a hot topic amongst business professionals hoping to get the most bang for their content buck — especially on the web. While many web content professionals have a basic understanding of content strategy, few have the skills and experience needed to efficiently and effectively tackle a web content strategy project.

Join Scott Abel, The Content Wrangler, on Thursday, July 18, 2013 at 10am PT/1pm ET for a discussion with Paula Land, Founder of Content Insight, about web content strategy skills and tactics. The two will discuss the difference between a content inventory and a content audit and the reasons that each is needed. After the event, all registrants will receive an invitation via email to a web demonstration of the Content Analysis Tool.
Recorded Jul 18 2013 60 mins
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Presented by
Paula Land, Founder of Content Insight
Presentation preview: Web Content Strategy: Understanding Content Inventories & Audits

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  • Presented by: Paula Land, Founder of Content Insight
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