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Web Content Strategy: Understanding Content Inventories & Audits

Paula Land explores the difference between a content inventory and a content audit. Content strategy. It’s a hot topic amongst business professionals hoping to get the most bang for their content buck — especially on the web. While many web content professionals have a basic understanding of content strategy, few have the skills and experience needed to efficiently and effectively tackle a web content strategy project.

Join Scott Abel, The Content Wrangler, on Thursday, July 18, 2013 at 10am PT/1pm ET for a discussion with Paula Land, Founder of Content Insight, about web content strategy skills and tactics. The two will discuss the difference between a content inventory and a content audit and the reasons that each is needed. After the event, all registrants will receive an invitation via email to a web demonstration of the Content Analysis Tool.
Recorded Jul 18 2013 60 mins
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Presented by
Paula Land, Founder of Content Insight
Presentation preview: Web Content Strategy: Understanding Content Inventories & Audits

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    Join Scott Abel, The Content Wrangler, and his special guest, Stephani Clark, Customer Success Manager for Jorsek LLC, the makers of easyDITA, to learn how you can get tech writers, engineers, and others to work together in a DITA environment and improve the efficiency of your content development process.

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  • The Tale of the Structured Closet: How Structured Content Saves Time & Money Recorded: Aug 30 2018 61 mins
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    About Stephani Clark

    Stephani Clark is a Customer Success Manager for easyDITA, a DITA Component Content Management System based in Rochester. She works to train and assist users of easyDITA’s software. Stephani also works on easyDITA’s information development team and spends about half her time creating technical documentation for the software.

    Before she worked for easyDITA, Stephani spent over ten years working for her family’s energy efficiency company. During that time, she worked in sales management, operations, and project management. Stephani also developed the company’s training program and served as their National Training Administrator, which brought her to Rochester in 2010 when the company opened an office there.
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