Twitter Habits: How to Pivot to a Micro-blogging Business Culture & Get Results

Presented by

Nate Riggs, Content and Social Marketing Consultant

About this talk

A 2012 study from Edison Research & Arbitron found that some 89% of Americans ages 12 and up are at least familiar with Twitter. More data from media analytics company Trendrr suggests that Twitter usage dominates more than 85% of all social media activity surrounding broadcast TV – which is still to this day the most popular mainstream media. Somehow, in the shadow of the glow from Facebook and Pinterest, it seems that Twitter is quietly moving to become a mainstream media. Know this -- it’s going to require and big change in the cultural habits of your business for you to be ready to take advantage of all the possibilities Twitter can create. In this exciting session, Nate Riggs will show you a roadmap for how you and your business can start make this pivot: •How to make Twitter fit neatly into organizational chart. •Stories and case examples of the brands and leaders doing it right. •Books, tools and other resources that will change the way you think about Twitter and your business.

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