Saying you have an editorial calendar is one thing, but having a content strategy to go with it is another. Editorial calendars need to be fluid and easy to adapt to changes of all sorts. They need to help your business achieve specific, measurable business goals.
Join Scott Abel, The Content Wrangler, for a brief presentation from Mat Szwajkos, Creative Director of Swig Social about the need for editorial planning tools in content strategy and content marketing projects. Then, submit your questions. Mat will provide tips and tricks designed to help you put your editorial calendar to work for you.
In this free, one hour web presentation, you will learn to:
* Map business goals to the content you plan to provide to your audience
* How to create an editorial plan that will help you get to where you want to go 3, 6, even 12 months from now
* Determine where your audience lives online and what content you'll need to reach and engage them
* Measure what happens to your content and how your audience is responding to it
One lucky registrant will will an ALL-ACCESS pass to the 6th Annual Intelligent Content Conference, February 26-28, 2014 in San Jose, CA.
This event will be recorded. A link to the recording will be provided to all who register.
In 2014, Passle undertook detailed research of 400 top professional service firms (law, accountancy & consulting) to determine which firms have been most effective at both building their presence and demonstrating their expertise online. We have now carried out this research again in 2015, which has enabled us to map a number of significant changes across those industries. We will go through this research pulling key trends and insights from the data.
Using the Hero, Hub, Hygiene model, we will define clear, workable strategies for those industries in how to achieve their content goals.
Our webinar will explore:
- How to turn local NHS data into intelligence
- Understand local issues and ways to overcome challenges
- Explore opportunities for joint working between the NHS, charities and Pharmaceutical Industry
Please let us know if there is a specific locality you would like us to explore in the webinar via #WickedMindsWebinar or email@example.com
Econsultancy’s social media manager David Moth will give an insight into the company’s social and content strategy, including planning, measurement and reporting. Find out why social media isn’t rocket science and discover some free tools that will make your life a lot easier.
Join Tori as she walks through how to take a video campaign strategy from conception to completion! She'll start with the campaign concept that was developed by the Marketing team at Moz and what you need to take into account before implementation like scope, man power, and more. Tori will also cover how to schedule and release a campaign to increase goals and how to get buy-in for future campaigns by displaying valuable metrics.
As expected, on a journey to revenue optimization, there are bound to be bumps and potholes to be battled along the way. According to a new study from the CMO Council in partnership with Pegasystems, marketers admit that compared to five years ago, it is far easier to connect with customers through new digital channels and campaigns, be it through social or even mobile experiences.
Join the CMO Council and Pegasystems as we delve into detailed findings from our latest study entitled “Predicting Routes to Revenue: Identifying Real-Time Decisions for Business-Driving Engagement”. This webcast will share detailed findings and insights from a survey aggregating thinking from over 150 senior corporate marketing leaders. Among the key findings, we will review:
•Marketing’s rating of how well organizations are delivering on brand promises to customers
•Measures and metrics that define customer experience success
•The current state of analytics from predictive analytics to the ever-elusive 360-degree view of the customer
•Plans for optimizing revenue and maximizing engagement value over the next 12 months
The webcast will also touch on best practices of industry leaders breaking through these data, analytics and experiences challenges to make the most of every engagement and relationship by feeding the always-on marketing brain.
Infotainment content is crucial to effective marketing programs, but content is nothing without an audience. Exceptional B2B marketers create more opportunities for lead generation by expanding beyond their own promotions and leveraging the network effect of social communities and channels for broad distribution.
While the network effect can reap many benefits for marketers looking to generate leads, doing this manually can take time and result in lower ROI. Leading content platforms take the manual work out of promotion and sharing for the viewer to help B2B marketers increase their reach to generate more views and leads.
Join Frost & Sullivan’s leading Unified Communications & Collaboration analyst to dive into some of the industry’s hottest trends and learn how to:
- Distribute content and messages
- Benefit from the network effect
- Generate more views and leads
Join Maurice Flynn and Joe Pratt from Altaire as they discuss how to integrate your social media with your email marketing for max effectiveness including strategy, project planning & process, measurement & more!
1. How we think email marketing and social media work best together - strategy, project planning & process, measurement & more!
2. Which brands do this well and why - in retail, financial services, travel, utilities, other verticals.
3. Final tips, tricks and solutions.
Make your social media reporting more actionable, improving buy-in for future campaigns and always-on activities.
This webinar will run through a host of tools including Facebook & Twitter Analytics, research tools such as Buzzsumo, and setting up custom reports and dashboards in Google Analytics to track your performance.
Learn how to not just get the data, but how to easily report and communicate the success of your work.
Scott Abel, The Content Wrangler and Bill Raymond, Founder, Cambermast. LLC
Bill Raymond is an author and consultant in the project management space. Recently, Bill set about writing a new book and along the way came to realize the power of the content locked into his books. He was looking to re-purpose that content in print, web, and eBook formats. He also wanted to use that same content to build in-person and web-based training. Bill went on a journey searching for the lost unicorn in the woods that could provide a one-stop-shop for all his needs as an author and content manager. Returning from the woods with worn shoes and no unicorn, Bill set about building his own software tools to help his business manage and curate content.
Join Scott Abel, The Content Wrangler, and Bill Raymond, Founder of Cambermast, LLC, as they talk about Bill's journey to create a new set of content management tools.
One of our most popular presenters is back to do a European time-zone-friendly webinar!
Twenty-five years ago, providing product documentation in Portable Document Format (PDF) was a giant leap forward. PDF allowed us to share documentation with others without losing formatting information, and to collaborate on document review -- two things that were difficult, if not next to impossible -- before PDF was introduced. But things have changed drastically since then. Today, customers expect more than properly formatted information. They expect us to prove the value our relationship with them by delivering the right information, at the right time, in the right language and format. To accomplish this lofty goal, we need more than PDF and old-school content production approaches.
Join Scott Abel, The Content Wrangler, Peggy Sanchez, Senior Technical Publications Manager at Cray, Inc., and Karl Bjelkesjo, Technical Documentation Group Manager for Xylem in Sweden, for a one-hour case study designed to demystify the real-world effort involved in moving to dynamically-generated DITA XML. Attendees will learn how each company adopted a new way of creating, managing, and delivering content. You'll discover how the Cray team adopted the Astoria Component Content Management System and worked with portal developers at Mekon to transform the customer experience from a PDF-based knowledge portal to a topic-based, fully-searchable, publications portal that includes user-curated content. You'll also learn how Xylem has been using a single content source to build many different kinds of output. Attend this session to discover how these organizations are changing the way technical content serves their European and worldwide customers.
Scott Abel and Jim Nichols, Vice President of Operations, DITA Exchange
Content today is anything but static. With newer technologies using DITA standards, today’s content can be constantly updated by a number of authors across and organization. Having an understanding of processes and technologies that enable and establish information hierarchy designed to promote accountability and traceability is paramount.
Join Scott Abel, The Content Wrangler and his special guest, Jim Nichols, Vice President of Operations for DITA Exchange, for this free one-hour webinar. Listen as Jim show you how to extend the life of your information by designing processes that guarantee you’ll know the source of all published information.
Scott Abel and Ted Schadler, VP and Principal Analyst for Forrester
When Forrester asked over one hundred enterprise digital experience decision-makers to rank their investment priorities in digital experience technologies, Web Content Management came out on top!
Web content management is at the core of any web experience and gaining more and more attention as brands looks to reinforce their content and experience management strategy.
As a business or technology stakeholder, if you are considering investment in your content and experience management platform, this webinar will leave you with invaluable insights on key content and technology best practices.
Join Scott Abel, The Content Wrangler, and Ted Schadler, Vice President and Principal Analyst for Forrester, and learn about the latest trends, data and perspectives that turn content and experiences into revenue to help justify your business case. Understand the fundamental content & technology principles that will differentiate your brand today and for years to come, and be inspired with specific actions you can take from the world's leading authority on content and experience delivery.
Scott Abel, The Content Wrangler and Alexander Hoffmann, Head of Technical Documentation
Industrial production and technical communication continue to grow more complex and demand faster product life cycles. At the same time, the Internet of Things has begun to provide an infrastructure to connect data with objects without the need for human interaction. In this future, will we need technical communication at all?
Join Scott Abel, The Content Wrangler, and his special guest presenter, Alexander Hoffmann, Technical Documentation Head at appsoft.de, as they discuss whether or not future smart products will simply explain themselves, and how the role of technical writer will change over the next five years.
Scott Abel, The Content Wrangler and Wayne Bourland, Global Localization Team Director, Dell
To translate or not to translate? Local Ad-agency or marketing teams are much better suited for crafting relevant local copy for marketing campaigns; they understand the local culture and they aren’t restrained by being “true to the source.” The conundrum that enterprises are facing though, is they just can’t afford the cost, time, and resource investment to have a marketer in every locale. For the enterprise, translations isn’t about getting your message into local language, it’s about doing it at scale. Translation may be the worst way to get quality local copy… but it’s the only way that furthers business goals.
Join Scott Abel, The Content Wrangler and his special guest, Wayne Bourland, Global Localization Team Director of Dell, for this free one-hour webinar. Listen as Wayne challenges perceptions that the reason companies translate marketing is not to get good quality local copy. If getting the best possible local copy was the only goal, companies would either use in-market employees or ad agencies with experience in local markets... or they wouldn't translate. Ultimately, translation may be the worst way to get quality local copy, but doing it at scale any other way just costs too much, takes too much time and requires too much overhead.
Scott Abel, The Content Wrangler and Charles Cooper of The Rockley Group
The world of content delivery has changed. While paper remains an option for some (and is mandatory in some cases), electronic delivery systems are the choice for many. As display technologies become smaller (and are now both carry-able and wearable) and almost ubiquitous (screens in cars and home appliances) we have to rethink how we segment and organize our content so it can be displayed in its most effective manner on these different devices.
Join Scott Abel, The Content Wrangler, and his special guest, Charles Cooper, VP of the Rockley Group as he explains how you can design or update your content/localization strategy to take advantage of new and future content delivery systems.
Scott Abel, The Content Wrangler and Bill Swallow of Scriptorium Publishing Services
Content strategy has seen an interesting evolution of focus — from authoring and publishing smarter to embracing social media and personalization. The Internet of Things adds another layer of complexity: event-triggered communication. Devices and services can (and do) talk to each other in fragments, but at some point information about those interactions need to be organized and communicated in a human-friendly form. Proper localization planning is critical in this model.
Join Scott Abel, The Content Wrangler, and his special guest, Bill Swallow of Scriptorium Publishing Services, as they look at content development and localization practices for these scenarios.
Scott Abel and Scott Carothers, Senior Globalization Executive of Kinetic the Technology Agency
Which metrics are provided by your translation vendor on your project invoices? If you can count them with one hand, chances are that you are missing out on some important data. Metrics can help you pinpoint delays, hold team members and vendors accountable, and keep a clear blueprint of how your process works so that you can keep the translation cycle moving on a consistent path of improvement.
Join Scott Abel, The Content Wrangler, and his special guest, Scott Carothers, Senior Globalization Executive of Kinetic the Technology Agency, and learn which metrics hold the most value to your enterprise.
Scott Abel, The Content Wrangler and Kevin Nichols, Global Content Strategist
Performance-driven content is the future for content marketers and content strategists. With roots in data-driven marketing, a performance-driven content structure sets up businesses for successful content. Drawing from a variety of inputs—user research and behaviors, web analytics, industry trends and social listening—performance-driven models help content marketers and strategists make decisions around future content priorities. Done well, in a repeatable and sustainable model, performance driven content will drive personalization, omnichannel and customer-centric content experiences. Kevin Nichols has built such models for large brands for years. He even wrote an entire book, Enterprise Content Strategy: A Project Guide, structured around the premise of performance driven content framework.
Join Scott Abel, The Content Wrangler with his special guest, Global Content Strategist Kevin Nichols, and learn what performance driven content is, how to set up a sustainable model to support it, and the pitfalls to avoid along the way. You will also learn why it is important for businesses and how it can enable and empower personalization and omnichannel customer-centric experiences. Want to know if this talk is for you? Check out Kevin’s video blog where he deconstructs a performance driven content model and provides a brief but robust overview: https://www.youtube.com/watch?v=SMLwkAuM9Wo
Scott Abel, The Content Wrangler with Jeanette LeBlanc, Principal Information Developer at ACI Worldwide
Over the course of numerous acquisitions, ACI Worldwide, a leader in banking and payment solutions, found themselves in the untenable situation so many firms find themselves in today — a giant content hairball made more challenging by departmental silos and disparate content management and delivery systems. The company realized that to overcome the obstacles of their legacy approach to managing content, they would have to rethink they way they work. The challenge involved designing, funding, and implementing an unified content strategy — one that would help the firm migrate the content stored in different content management systems — and authored by different content creation teams — into a single CMS.
Join Scott Abel, The Content Wrangler, for a one-hour progress report with Jeanette LeBlanc, Principal Information Developer at ACI Worldwide, who will discuss the challenges the company has had to overcome as they made the move to SDL LiveContent Publication Manager and the XML authoring tool, XMetaL. Attendees will learn of some of the issues faced by the team as they’ve worked to migrate content from unstructured Microsoft Word, Adobe FrameMaker, and other content creation applications into structured DITA XML. Although the team is only half-way through implementation, the lessons learned are valuable for any team hoping to make a similar move.
Scott Abel, The Content Wrangler with Marta Rauch, Senior Principal Information Developer at Oracle
Want to learn how to delight customers by leveraging content across multiple channels? Learn how an information development team added value to a release and received positive feedback from customers.
Join Scott Abel, The Content Wrangler, for this free, one-hour webinar with special guest Marta Rauch, Senior Principal Information Developer at Oracle, and discover best practices for developing mobile content for mobile app stores, an in-app tour, mobile-friendly docs, and a responsive-design library; running a social media campaign on Google+, Twitter, LinkedIn, and Facebook, creating a mobile video and posting it on a mobile YouTube channel, validating results through analytics and customer feedback, and communicating wins to demonstrate the department’s value to the organization.
Scott Abel, The Content Wrangler and Sarah O'Keefe with Scriptorium Publishing
What does the customer journey mean for technical communication? How can we deliver what our audience needs across the entire customer experience?
Join Scott Abel, The Content Wrangler, and his special Guest Sarah O’Keefe, President and Founder of Scriptorium Publishing, as they discuss how to integrate content strategy efforts across all customer touch points, and how this requirement affects overall strategy, both for technical documentation managers and technical communication professionals.
Scott Abel, The Content Wrangler and Deborah Bosley from The Plain Language Group
A large body of research exists that shows companies can save money on translations by first "translating" information into plain language. The principles and practices of plain language support faster translation time, easier understanding, and clarity of message. In this presentation, you will learn what plain language is; how we know plain language works; and how these strategies apply to translation issues.
Join Scott Abel, The Content Wrangler and Deborah Bosley from The Plain Language Group as she explores how creating information in plain language benefits translation companies, clients, and end-users.
Scott Abel, The Content Wrangler and George Bina with oXygen XML Editor
Explaining to someone how to drive from a place to another can be done either with a set of instructions upfront (driving directions) or a navigation system that can provide instructions along the way, as they are needed. In the same way, when we want to "drive" from an empty page to the final form of our intelligent content, we need either to learn up front all about what we need to create that content, or we can be assisted along the way by a guiding system that will provide information as we need it.
Join Scott Abel, The Content Wrangler and George Bina from oXygen XML Editor as they explore different options that can be used to guide users along their journey from the the empty page to intelligent content.
Scott Abel, The Content Wrangler, and Stephanie Sprangers, VP of Business Development for Titania Software
Customers continue to demand quicker access to the most relevant, personalized content on whatever device they use. They are no longer willing to wait or read significant amounts of content in order to find out how to do something or get answers to their questions. If they cannot get the information quickly, they check other sources (including your competitors) or try to figure it out on their own. It is no longer acceptable to publish a lengthy PDF of an entire publication and push it to your web site, requiring your customers to traverse and interpret more content than they need in order to get their answers. Companies are so locked into the paradigm of presenting content in a book format that they adapt the technology to this model rather than adapting the content to exploit the latest technologies. If you want your content to serve its purpose, and deliver a great customer experience, you need to move beyond a book-based paradigm.
Join Scott Abel, The Content Wrangler, with Stephanie Sprangers, VP of Business Development for Titania Software, as she describe the core components of Intelligent Content Delivery Systems and how to leverage your existing investment in intelligent structured content to yield the following benefits to your organization. This discussion will include information about enhancing the customer experience, increasing revenue through generation of new content offerings from existing content; improving content quality using end-user feedback loops; and reducing publishing and distribution costs.
Scott Abel, The Content Wrangler and Peggy Sanchez, Cray Inc.
25 years ago, providing product documentation in Portable Document Format (PDF) was a giant leap forward. PDF allowed us to share documentation with others without losing formatting information, and to collaborate on document review, two things that were difficult, if not next to impossible before PDF was introduced. But things have changed drastically since then. Today, customers expect more than properly formatted information. They expect us to prove the value our relationship with them by delivering the right information, at the right time, in the right language and format. To accomplish this lofty goal, we need more than PDF and old school content production approaches.
Join Scott Abel, The Content Wrangler, and Peggy Sanchez, Senior Technical Publications Manager at Cray, Inc. for a one hour case study designed to demystify the real-world effort involved in moving from PDF-based documentation to dynamically-generated DITA XML. Attendees will learn how Cray adopted a new way of creating, managing, and delivering content. You’ll discover how the Cray team adopted the Astoria Component Content Management System and worked with portal developers at Mekon to transform the customer experience from a PDF-based knowledge portal to a topic-based, fully-searchable, publications portal that includes user-curated content. Attend this session to discover how Cray is changing the way technical content serves its customers.
Scott Abel, The Content Wrangler, and Owen Ambur, Chair of the AIIM StratML Committee
Strategy Markup Language (StratML) is an XML-based standard vocabulary and schema for the information commonly contained in strategic and performance plans and reports.
Its creators believe widespread implementation of this open, standard, machine-readable data format can elevate and expedite knowledge worker productivity to levels previously unthinkable.
Join Scott Abel, The Content Wrangler, and Owen Ambur, Chair of the AIIM StratML Committee as Owen explains how this standard can be used to align content with strategic objectives. Owen will also explain why all of the existing social networking services are immature for business-quality usage and how, combined with an open, standard, machine-readable data format like StratML, they can be leveraged to elevate and expedite productivity to levels previously unthinkable. Owen will also demonstrate how a simple Web-based XForms form can be used to render plans in StratML format.
Scott Abel, The Content Wrangler, and Scott Brinker, President & CTO of ion interactive
Marketing is no longer just a communications function. It’s increasingly about designing and delivering great customer experiences, starting with a prospect’s very first touchpoint. We will examine the growing phenomenon of interactive content — content that our audience actively participates in, not merely passively consumes. From games and quizzes to configurators and assessment tools, interactive content changes the way we engage prospects and breaks through the monotonous noise of passive white papers and webinars.
Join Scott Abel, The Content Wrangler, and Scott Brinker, President & CTO of ion interactive to learn what interactive content is; what makes interactive content more than just a novelty; looking at interactive content as a “freemium” model for lead generation; and using interactive content as a bridge between marketing and sales.
Jeanne Bliss, Co-Founder of CEPA, and Scott Abel, The Content Wrangler
Just how do you go about building a customer-centric company? How do you earn the right to growth by improving customers’ lives? In this session, join Scott Abel, The Content Wrangler with his special guest presenter, Jeanne Bliss, founder of the Customer Experience Professionals Association. Jeanne will demystify how you can successfully lead a customer experience transformation. Built around her five-competency framework that has launched and advanced the customer experience transformation in businesses around the world, Jeanne will navigate you on embedding these competencies to get into action quickly with a united leadership team. And will show you how embedding them will shift your business intent toward earning the right to growth by improving customers’ lives. She will also share some of the over 40 interviews conducted with CCO’s around the world and how they are bringing these competencies to their organizations.
Content is a business asset worthy of being managed efficiently.
The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.