OMG! My Editorial Calendar is Empty!

Saying you have an editorial calendar is one thing, but having a content strategy to go with it is another. Editorial calendars need to be fluid and easy to adapt to changes of all sorts. They need to help your business achieve specific, measurable business goals. Join Scott Abel, The Content Wrangler, for a brief presentation from Mat Szwajkos, Creative Director of Swig Social about the need for editorial planning tools in content strategy and content marketing projects. Then, submit your questions. Mat will provide tips and tricks designed to help you put your editorial calendar to work for you. In this free, one hour web presentation, you will learn to: * Map business goals to the content you plan to provide to your audience * How to create an editorial plan that will help you get to where you want to go 3, 6, even 12 months from now * Determine where your audience lives online and what content you'll need to reach and engage them * Measure what happens to your content and how your audience is responding to it One lucky registrant will will an ALL-ACCESS pass to the 6th Annual Intelligent Content Conference, February 26-28, 2014 in San Jose, CA. This event will be recorded. A link to the recording will be provided to all who register.