OMG! My Editorial Calendar is Empty!

Mat Szwajkos, Creative Director of Swig Social
Saying you have an editorial calendar is one thing, but having a content strategy to go with it is another. Editorial calendars need to be fluid and easy to adapt to changes of all sorts. They need to help your business achieve specific, measurable business goals.

Join Scott Abel, The Content Wrangler, for a brief presentation from Mat Szwajkos, Creative Director of Swig Social about the need for editorial planning tools in content strategy and content marketing projects. Then, submit your questions. Mat will provide tips and tricks designed to help you put your editorial calendar to work for you.

In this free, one hour web presentation, you will learn to:

* Map business goals to the content you plan to provide to your audience
* How to create an editorial plan that will help you get to where you want to go 3, 6, even 12 months from now
* Determine where your audience lives online and what content you'll need to reach and engage them
* Measure what happens to your content and how your audience is responding to it

One lucky registrant will will an ALL-ACCESS pass to the 6th Annual Intelligent Content Conference, February 26-28, 2014 in San Jose, CA.

This event will be recorded. A link to the recording will be provided to all who register.
Jan 10 2014
61 mins
OMG! My Editorial Calendar is Empty!
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Content Marketing

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    Mark Baker is a content strategist and content engineer who helps organizations produce content that matches the way people seek and consume information on the web today. He is the author of “Every Page is Page One: Topic-based Writing for Technical Communication and the Web.” He writes the well-regarded blog, Every Page is Page One http://everypageispageone.com.
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    In this session, we'll discuss how the various processes benefit from intelligent content and discuss metrics that prove the benefit. If it hurts, then it's time to calculate the pain — and the relief. This session draws from concepts in Mark's book, DITA Metrics 101, The Business Case for XML and Intelligent Content.

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    Cost: Free
    Recording available to those who register.
    Register: http://bit.ly/1BFnxeU
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    Gretyl Kinsey is a technical consultant with Scriptorium Publishing who specializes in content strategy and tech comm tools and technologies. Since joining Scriptorium in 2011, she has been involved with the development and implementation of content strategies for organizations in a variety of industries. She has experience with every step of the implementation process, from customizing transforms to converting legacy content to helping with follow-on support. She also frequently contributes her graphic design skills to the marketing side of Scriptorium. With a background in journalism and visual communication, she is interested in the convergence between technical and marketing communication, and in content strategies that encourage it.

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    Cost: Free
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    Once a prospect buys a product or service, the content they interact with is no longer familiar. The instructions provided don't look, feel, or sound anything like the marketing and sales materials that introduced them to your brand. Neither does the service contract, the warranty, the customer support website, the product documentation, nor the training materials.

    The extensive variability in customer experience — and each customer touchpoint — creates a different and inconsistent version of the brand, some that bear little or no resemblance to the brand that executives believe they are building. There are often as many brands as there are touch points.

    For no good reason, the content experience changes drastically -- and not in a good way. That's why organizations that recognize the importance of a unified customer experience have started rethinking what it means to be customer-centric.

    Some forward-thinking organizations are reorganizing customer-facing content creators into teams under one roof. They're breaking down the barriers — the silos — that prevent them from collaborating; from creating a unified customer content experience.

    In this presentation, Scott Abel, The Content Wrangler, discusses the challenges of content inconsistency and incongruity, and why he thinks the future of technical communication is marketing.

    This session is part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.

    Cost: Free
    Recording available to those who register.
    Register: http://bit.ly/1BFnxeU
  • Clear and Simple: Lower Your Content Costs with Global English Recorded: Dec 5 2014 59 mins
    In this webinar, we'll explain what Global English is and who it benefits, introduce you to some Global English techniques that you can implement immediately, and examine a couple of case studies of companies who have implemented Global English—and have experienced dramatic results.

    About the Presenters

    Greg Adams (gregadamsii@rocketmail.com) specializes in Global English, internationalization, and content strategy to create effective content for a global audience. He is the managing editor at Cook Medical, a medical device company in Bloomington, Indiana, and is president of the Indiana chapter of the American Medical Writers Association. On the side, he writes about music. He contributed to nine books in the All Music Guide series and has written the liner notes for over 60 compact discs.

    Matthew Kaul (kaul@adamskaul.com) is the communications director at a nonprofit in Minneapolis-St Paul and has a background in editing and teaching. He previously worked as an editor at Cook Medical and, before that, as the managing editor of an academic research journal. He has taught writing and business communications at Indiana University and the University of Minnesota's Carlson School of Management. He and Greg write about Global English and related issues at adamskaul.com.

    This session is part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.

    Cost: Free
    Recording available to those who register.
    Register: http://bit.ly/1BFnxeU
  • Intelligent Delivery Systems: Moving Beyond The Book Paradigm Recorded: Dec 4 2014 61 mins
    The world is constantly moving faster and faster. People are no longer willing to wait or read significant amounts of content in order to find out how to do something or get answers to their questions. They take the shortest route to the solution - if they cannot get the information quickly they tend to ignore the information and try to figure it out on their own.

    However, most technical information is still delivered in archaic book-like formats that require the user to traverse and interpret more content than they need in order to get their answers. If you want your content to serve its purpose, you have to adapt it to this fast-paced world.

    Companies have significant investments in the creation and maintenance of content that is never used. Not because it is not useful or relevant but because the content is not presented in a way that is useful to the end user. Companies are so locked into the paradigm of presenting content in a book format that they adapt the technology to this paradigm rather than adapting the content to technology.

    Learn how to leverage your investment in DITA to truly deliver content that is highly targeted, personalized, dynamic and interactive. Enable your content to be delivered via more channels, including cloud-based publishing, on-demand publishing, and personalized mobile applications, to name just a few. Learn how other companies are leveraging DITA to do this.

    This session is part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.

    Cost: Free
    Recording available to those who register.
    Register: http://bit.ly/1BFnxeU
  • Fandom Isn't Random: How to Cultivate a Loyal Customer Base Recorded: Dec 4 2014 50 mins
    Join Andrew Thomas for this fast-paced look at how to leverage content to cultivate a loyal customer base.

    Andrew Thomas is a Director of Product Marketing for Content Management Technologies at SDL, focusing on structured content technologies. Andrew has worked with XML for a wide variety of content, from marketing materials, to printed manuals and web applications. He's witnessed firsthand, the diversity of structured content and how it can empower businesses and customer engagement. Before joining SDL, Andrew was a language intelligence solutions manager for Adobe Systems and oversaw the translation process for their DITA content.

    This session is part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.

    Cost: Free
    Recording available to those who register.
    Register: http://bit.ly/1BFnxeU
  • Deep Dive: XML Structured Authoring Recorded: Dec 4 2014 61 mins
    George Bina will explore the world of XML authoring for technical documentation. He will share tips and tricks designed to help technical communicators understand the advanced information management capabilities structured XML authoring provides over traditional authoring approaches. He will use oXygen XML Editor to demonstrate the techniques.

    Specifically, George will address the following questions:

    How do I know what content to create?
    What XML markup should I choose and why?
    How do I leverage markup to engineer better authoring experiences?
    How to we enforce content rules in XML documents?
    Why correcting content problems during the authoring process can help you reduce costs?

    This session is part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.

    Cost: Free
    Recording available to those who register.
    Register: http://bit.ly/1BFnxeU
  • Charting the Course to Creating Beloved Brands Recorded: Nov 13 2014 51 mins
    Charting the Course to Creating Beloved Brands presents a blueprint for brand marketers to strategically build enduring brands – Beloved Brands – that garner lifetime relationships and loyalty with customers, drive profits and employee allegiance .

    We will dissect the four-step journey a brand takes to becoming beloved, and the roles positioning and personification – emotionalizing the brand – play in creating brand differentiation and loyalty. In the webinar, you will learn to ask Six Critical Questions that are crucial to developing an overarching brand strategy. The answers will define the unique Brand Purpose a product or service plays in a consumer’s life, and which leads to its evolution to beloved brand status.

    Finally, we will discuss three essential steps for a disciplined planning process which guides brand discovery, insight generation, and strategy development including 1) Brand Workshop – its purpose, and the deliverables which shape further due diligence; 2) Due Diligence – key methodologies that are critical to informing brand strategy development; 3) Brand Brief – a comprehensive summary of the brand’s market environment and target consumer mindset which also serves as the foundation upon which a communication strategy, online and offline tactical plans, and content usage are framed.

    Join Scott Abel, The Content Wrangler and Joe Sharlip, Brand Strategy Officer of Mothership for this FREE, one-hour web-based presentation.
Content is a business asset worthy of being managed efficiently
The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.

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  • Live at: Jan 10 2014 6:00 pm
  • Presented by: Mat Szwajkos, Creative Director of Swig Social
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