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OMG! My Editorial Calendar is Empty!

Saying you have an editorial calendar is one thing, but having a content strategy to go with it is another. Editorial calendars need to be fluid and easy to adapt to changes of all sorts. They need to help your business achieve specific, measurable business goals.

Join Scott Abel, The Content Wrangler, for a brief presentation from Mat Szwajkos, Creative Director of Swig Social about the need for editorial planning tools in content strategy and content marketing projects. Then, submit your questions. Mat will provide tips and tricks designed to help you put your editorial calendar to work for you.

In this free, one hour web presentation, you will learn to:

* Map business goals to the content you plan to provide to your audience
* How to create an editorial plan that will help you get to where you want to go 3, 6, even 12 months from now
* Determine where your audience lives online and what content you'll need to reach and engage them
* Measure what happens to your content and how your audience is responding to it

One lucky registrant will will an ALL-ACCESS pass to the 6th Annual Intelligent Content Conference, February 26-28, 2014 in San Jose, CA.

This event will be recorded. A link to the recording will be provided to all who register.
Recorded Jan 10 2014 61 mins
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Presented by
Mat Szwajkos, Creative Director of Swig Social
Presentation preview: OMG! My Editorial Calendar is Empty!

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  • Monologue to Dialogue: Engaging and Collaborating with Your Audience Nov 16 2016 6:00 pm UTC 60 mins
    Scott Abel, The Content Wrangler, Val Swisher, Content Rules, and Matt Abrahams of Bold Echo
    Mustering the courage to present confidently in front of others is hard enough. But when it comes to engaging an audience and managing their participation, presenters often freak out.

    On Wednesday, November 16, join Scott Abel, The Content Wrangler, Val Swisher, CEO of Content Rules, and Matt Abrahams, Principal of Bold Echo, for this free, one-hour webinar. Matt will talk about how to confidently and assertively manage interaction in your presentations—be it a Q&A session or a meeting—while still delivering and reinforcing your message in a compelling way. You will learn practical and easily implementable—and immediately applicable—facilitation techniques that are informed by scholarly research and are perfect for priming your audience for participation.

    These methods include 1) managing anxiety before speaking so that you are calm and confident when engaging your audience; 2) preparing your audience for interactive participation, and 3) facilitating the participation while it’s happening, such as calling for questions and queuing them up.
  • Best Practices for Developing Policies and Procedures Oct 6 2016 5:00 pm UTC 60 mins
    Scott Abel, The Content Wrangler
    Every company has policies and procedures, and often administrative staff and technical communicators help create and publish these documents. Policies and procedures are broad-reaching because they affect all employees. Even creating policies and procedures involves more people at every level of an organization given the nature of the content, creating a variety of challenges uncommon in other types of communication projects.

    Join Scott Abel, The Content Wrangler, and a special guest presenter, for this free webinar, as they discuss these challenges and how to overcome them. You’ll hear about the real differences among policies, procedures, and guidelines; learn how to organize your policy and procedures content, and learn how to enhance readability for your policies and procedures.
  • DITA and Slideshows: Like Inviting the Pope to a Rave? Oct 5 2016 5:00 pm UTC 60 mins
    Scott Abel, The Content Wrangler and France Baril, owner of Architextus, Inc.
    The Darwin Information Typing Architecture (DITA) provides an open framework for the creation of topic-based content. Technical authors often use DITA to produce structured, context-independent, reusable, semantically-rich topics of information—just enough to help a user solve a problem or perform a task. The goal is to provide only the information needed, and nothing more.

    DITA topics aren’t particularly suited for storytelling, especially the type of stories presenters tell when addressing an audience. Slide shows, on the other hand, are a useful tool used by many storytellers to inspire, inform, educate, and convert. They’re especially useful when we need to compare and contrast approaches or convince our audience that our ideas have merit. As such, slideshows are often designed to help us sell an idea, approach, product or service. And, while they are sometimes used to present training and learning content, they are particularly suited to provide topic-based content.

    But, what would happen if we were able to leverage DITA and slideshows together? And, if so, can we produce visually-compelling, colorful, lively content and present it in a slide deck?

    Spoiler: Inviting slideshows to our reuse party does make a lot more sense than getting the Pope to a rave. And guess what? You'll cash in on all of the benefits of DITA: faster content creation, quality through consistency of content and layout, lower maintenance costs (from reuse), lower translation costs (also from reuse), and more.

    What are you waiting for? Join Scott Abel, The Content Wrangler and France Baril, owner of Architextus Inc. for this free, one-hour webinar about adding a new channel to your multichannel publishing solution.
  • Why You Should Care About Findability Sep 26 2016 5:00 pm UTC 60 mins
    Scott Abel, The Content Wrangler and Cheryl Landes, Technical Communications Consultant
    You finished your amazing content and released it to the public. You eagerly await the day that it’s cherished and consumed. But no one uses it, and you don’t know why. After all, it’s the best content on the planet. 

    So what happened? In your rush to release this incredible content, you missed one important step—making it findable.

    How do you make content findable? For starters, come to this webinar. Join Scott Abel, The Content Wrangler and Cheryl Landes, Technical Communications Consultant and owner of Tabby Cat Communications, where you will be introduced to the world of findability. Cheryl will explain why findability is important and share tips for allowing your content to be discovered and retrieved whenever and wherever your users need it.

    You’ll understand what findability is, learn why findability is important in discovering and using content, and learn tips on how to make content findable whenever and wherever your users need it. Don’t miss this informative webinar—your content will thank you for it.
  • Global Content Strategy: Delivery is Critical to Success Sep 21 2016 5:00 pm UTC 60 mins
    Scott Abel, The Content Wrangler, Val Swisher, and Joe Gelb
    To engage customers on a global scale, you must create great content that speaks to them in the language they understand best—their own. But, success in foreign markets involves more than just choosing the right words. You have to deliver them to the right person, at the right time, in the right format and language, on the device of the customers’ choosing.

    Join Scott Abel, The Content Wrangler, on Wednesday, September 21, for a free, one-hour webinar featuring global content strategy maven Val Swisher, CEO of Content Rules, and intelligent content guru, Joe Gelb, President of Zoomin Software. The presenters will discuss the importance of expectations, buying preferences, content consumption habits, culture, religion, and tradition when creating content for global audiences. And, they'll tackle the role of delivery technology and its place in global content strategy projects.
  • How to Make Sense of Any Mess Sep 20 2016 5:00 pm UTC 60 mins
    Scott Abel, The Content Wrangler and Abby Covert, Information Architect
    In a world where everything is getting more complicated and we are all experiencing personal information overload, there is a growing need to understand the tools and processes that are used to make sense of complex subjects and situations. 

    These tools aren’t hard to learn or even tough to implement, but they are also not part of many people’s education. Information Architecture is the practice of making sense — a set of principles, lessons, and tools to help anyone make sense of anything.

    On Tuesday, September 20, join Scott Abel, The Content Wrangler, and Information Architect Abby Covert for this free one-hour webinar. Learn how to increase your comfort with taking on larger information architecture challenges; learn tools and concepts for developing controlled vocabularies and taxonomies; and better understand how to choreograph an organization’s information architecture across audiences, contexts and channels.

    Whether you are a student or a professional, a designer, a technologist or a small business owner, or an intern or executive – you can learn how information architecture can help you make sense of your next endeavor.
  • Medical Device Content Best Practices Sep 13 2016 5:00 pm UTC 60 mins
    Scott Abel, The Content Wrangler and Ann Rockley, President of The Rockley Group
    For the most part, human beings don't like change. It’s scary. It's stressful. And it can be difficult. Adapting to a new way of producing medical device content is no different. To succeed, we must educate stakeholders about the need for intelligent content and explain the benefits. And, we must help everyone involved in the content production lifecycle understand the changes required, the problems they solve, and the benefits they will provide both the company and its content creators and managers.

    Join Scott Abel, The Content Wrangler, and Ann Rockley, content strategy expert and president of The Rockley Group, for this free, one-hour webinar. You'll learn how leading medical device manufacturers tackle big changes to content production methods and you'll discover change-management best practices you can put in place in your organization.
  • How to Turn a Presentation into a Conversation Sep 12 2016 5:00 pm UTC 60 mins
    Scott Abel, The Content Wrangler, Val Swisher, Content Rules, and Greg Rosner
    Don't blame PowerPoint. Since the overhead projector was invented in the 1950's, people have gotten into the habit of having one-way presentations that usually don't resonate with their audiences. Combine that with 50-plus years of an industrialized top-down culture of instruction, and most people think they have to produce a TED Talk to present their products and services. But this is not true; TED Talks aren't sales pitches anyway.

    Based on the principle that people hate being sold to—but love to buy—this webinar will focus on a how you can transform your presentation into a genuine conversation with your audience, regardless if you are presenting to one person or a thousand. Most people hate public speaking because presenting is hard; but conversations are easy.

    The only way you will get your prospect to turn into a customer, or the audience to turn into fans, is to engage them and give them a voice. Having conversations is much easier and natural for people than presenting. The future of presentations is about knowledge-sharing and the experience that happens when you have a conversation that translates into action.

    Join Scott Abel (The Content Wrangler) and Val Swisher (Content Rules) for a presentation from—and discussion with—Greg Rosner—on a different approach to presenting. In this session, we will weave the conversation around three things: 1) a rubric for transforming a presentation into a conversation; 2) suggestions for free and paid technology you can use to enable voting, polling and word clouds; and 3) a mindset to use when going into your next presentation that will transform meeting outcomes.
  • Advancing the Science Behind Intelligent Content Recorded: Aug 18 2016 60 mins
    Scott Abel, The Content Wrangler and Rob Hanna ECMs
Concept, task, and reference have served well as archetypes in technical publications, but are there others needed to serve the needs of the enterprise? Explore various techniques employed in learning theory and cognitive research that can extend the utility of DITA beyond technical publications. Learn how authors can focus on better content reuse.

Join Scott Abel, The Content Wrangler, and Rob Hanna of Precision Content for this free, one-hour webinar where attendees will learn to work with Precision Content® information types, focus on writing blocks rather than topics, and apply rigor to titles and short descriptions.

    Please also join us for the first webinar in this series on July 21 (recorded after that date) — The Cognitive Science Behind Intelligent Content. Check out the Content Wrangler channel to sign up by July 21 to watch live, or you may watch the recording after July 21.
  • Where is the Love? The Importance of Brand in a Global Digital World Recorded: Aug 17 2016 50 mins
    Scott Abel, The Content Wrangler, Michele Westphall and Alex Hunter
    We live in a digitally driven world. And while the direct interactions consumers have with brands has become as easy as clicking a "like" button or pinning an image, what drives passionate advocacy continues to rest squarely on your brand’s shoulders. Understanding how people see your brand around the world is critical in driving real business value. These insights allow top brands to empower their audience and gain genuine, organic word-of-mouth, which directly translates into increased relevance and financial value. Knowing where you stand could make the difference between continued global expansion and closing up shop.

    Join Scott Abel, The Content Wrangler, Michele Westphall, Associate Producer of the Brand2Global Conference, and Alex Hunter, Former Head of Digital Marketing at Virgin Group for this free webinar. Our guests will talk about how some of today’s global brands are building passionate followings by leveraging the digital world in which we live and creating strong brand cultures.

    You’ll hear about what matters most when building a global brand, why you need a global brand strategy that takes into account local needs, and how to empower your employees and customers as brand co-creators in this digital world. Don’t miss this exciting event, brought to you by your friends at the Brand2Global Conference.
  • Automating the Presentation Layer: Dynamic Delivery Across All Touchpoints Recorded: Aug 9 2016 61 mins
    Scott Abel, The Content Wrangler, and Joe Gelb, President of Zoomin Software
    Presentation. It matters. A lot. It fuels first impressions and—when done well—can help us convert prospects into paying customers. Over time, the dynamic delivery and presentation of content across all customer touch points can engender loyalty.

    Automating the presentation of content and providing for its dynamic delivery requires the separation of content from its formatting information. It requires structured, modular, semantically rich intelligent content and a delivery platform designed to tackle the job.

    On Tuesday, August 9, 2016, join Scott Abel, The Content Wrangler, and intelligent content guru, Joe Gelb, President of Zoomin Software, for part three of a three-part webinar series on content delivery. You’ll learn what dynamic content delivery is, how it works, and why you need a platform designed to automate content presentation. You’ll discover how separating content from its formatting information allows you to automatically control how it's presented to those who need it on the device of their choosing. You’ll find out how controlling presentation can turn prospects into customers and provide exceptional content experiences for all.
  • The Cognitive Science Behind Intelligent Content Recorded: Jul 21 2016 57 mins
    Scott Abel, The Content Wrangler, and Rob Hanna, Precision Content
    Explore the science that makes for effective topic-based authoring with DITA. Semantic specialization should be a leading differentiator for selecting DITA for projects, yet it is one of its most underutilized features. Information Typing is truly at the heart of DITA, yet it is one of the most poorly understood concepts behind creating effective DITA topics. Content reuse is cited as a primary reason for moving to DITA, yet it is one of the hardest features to deliver expected gains in reliability, efficiency, and consistency over time.

    Join Scott Abel, The Content Wrangler, and Rob Hanna of Precision Content, for this free, one-hour webinar where attendees will learn to look at concept, task, and reference in a new light, see the value in effective semantics, and consider new guidelines for writing for reuse.

    We also hope you will join us for a follow-on webinar with Rob Hanna on August 18 — Advancing the Science Behind Intelligent Content. Check out the Content Wrangler channel to sign up!
  • 15 Ways to Animate Your Content with GIFs Recorded: Jul 20 2016 61 mins
    Scott Abel, The Content Wrangler, and Daniel Foster, Strategy Lead for TechSmith
    GIFs are eating the world. But they're not just fun and games. Join Scott Abel, The Content Wrangler, and Daniel Foster, Strategy Lead for TechSmith, for this free, one-hour webinar in this discussion about real-world examples of how animated GIFs are being used in documentation, support, and beyond. Also, get practical tips for when, how, and why to create them. Attendees will learn 1) 5 ways to use GIFs in your content (with real-life examples); 2) tips for when to use GIFs vs. videos vs. images; and 3) best practices and pitfalls for creating effective GIFs.

    Today's guest presenter, Daniel Foster, is the Strategy Lead for TechSmith and has 14 years of software industry experience, much of it in marketing communications, content creation, and social media. Daniel currently heads up market and product strategy for Snagit, the premium tool for screen capture and screen recording on Windows and Mac which combines traditional screenshots, videos, and image editing to help you share important information with the people who need it most. Daniel has spoken at various events including STC Summit, World Usability Day at Michigan State University, and MarketingProfs University.
  • Dynamic Delivery: The Secret to Exceptional Content Experiences Recorded: Jul 19 2016 62 mins
    Scott Abel, The Content Wrangler, Joe Gollner and Joe Gelb
    Dynamic delivery. Instant access to content on-demand. The right content. Content that is accessible and appropriate for the device on which it’s being consumed. It’s something content consumers expect, but few content professionals understand this. But that’s about to change. As companies begin to recognize the complexities of delivering content across all customer touch points—including The Internet of Things—the automated delivery of dynamic content is no longer just nice to have, it’s a business imperative.

    On Tuesday, July 19, 2016, join Scott Abel, The Content Wrangler, Joe Gollner, Director of Gnostyx Research, and intelligent content guru Joe Gelb, President of Zoomin Software for part two of a three-part webinar series on content delivery. In this webinar, you’ll learn what dynamic delivery is, why it’s needed, and how it works. You’ll discover why an enterprise-grade dynamic delivery platform is required to ensure both prospects and customers have access to the right product content across all touch points in their journey.
  • Copyright Demystified Recorded: Jun 30 2016 60 mins
    Scott Abel, The Content Wrangler and Pam Samuelson
    Whether we like it or not, we live in a rapidly evolving copyright-intensive world. Virtually every photo we take, every email we write, every song we listen to, and every video we watch on YouTube is copyrighted. You may know that peer-to-peer file-sharing of copyrighted material is illegal, but how many of the uses you regularly make of digital content on the web are OK as a matter of copyright law? When is remixing or mashing up other people's content, or quoting at some length from content you either like or hate acceptable? When do you need to clear rights with copyright owners, and when can you rely on the fair use limitation on copyrights? What's the difference between copyrights, patents, trademarks, and privacy rights?

    Copyright is a valuable asset for all authors. We ought to be careful about giving these rights away through contracts with publishers or other firms that want to exploit our work. Authors who assigned their rights years ago may be able to get back those rights if the work is no longer being exploited. Join Scott Abel, The Content Wrangler and Pam Samuelson, for this free one-hour webinar to get answers to these and others of your questions about copyright and how it affects the world you live in.
  • Delivery: The Misunderstood Piece of the Product Content Puzzle Recorded: Jun 27 2016 59 mins
    Scott Abel, The Content Wrangler and Joe Gelb, President of Zoomin Software, and Rahel
    Product content. It’s critical to business success. When done well, it can inform, educate, and motivate. It can help us save money. And, it can even drive sales—but only if it’s delivered to the right person at the right time, in the right language and format, and on the device of the consumers’ choosing.

    Content professionals spend a lot of time talking about the content creation and content management phases of the content lifecycle, but they seldom talk much about delivery. That’s because delivery is often misunderstood. And, it can be challenging. It requires a different skill set and specialized tools designed for the job.

    On Monday, June 27, 2016, join Scott Abel, The Content Wrangler, for part one of a three-part webinar series on content delivery. The first webinar in the series kicks off with a discussion about delivery with content strategy maven Rahel Anne Bailie, Chief Knowledge Officer at Scroll UK, and intelligent content guru, Joe Gelb, President of Zoomin Software. You’ll learn what delivery is, where it fits, why it’s important, and how it works. You’ll discover how some forward-thinking organizations leverage the power of dynamic content delivery to ensure prospects and customers alike have access to the right product content when, where, and how they need it.
  • AGAIN: The Neuroscience of Repetition Recorded: Jun 22 2016 63 mins
    Scott Abel, The Content Wrangler and Carmen Simon, Co-Founder of REXI Media
    Today, the single most important ingredient for business success is an overlooked factor — memory. This is because memory is at the root of all your customers’ decision-making. One dimension related to creating memorable content is repetition. Few contest the impact of repetition on memory. However, few do it well.

    We can place any idea or thought or purpose on our customers’ minds through repetition. Repetition opens doors. Join Scott Abel, The Content Wrangler and Dr. Carmen Simon, Co-founder of REXI Media, for this session to learn how to benefit from the advantages of repetition, avoid its evil pitfalls, and overall, repeat responsibly.

    This session will answer questions such as what the most frequent mistakes are in content creation regarding repetition; what makes a message repeatable; and how do we repeat a message to make it memorable but not annoying?
  • Manufacturing Medical Device Content Recorded: Jun 14 2016 58 mins
    Scott Abel, The Content Wrangler and Ann Rockley, President of The Rockley Group
    Traditional medical device content creation processes are riddled with unnecessary and error-prone manual tasks. Content is touched by humans multiple times during its lifecycle. It gets created, reviewed, re-reviewed, readied for publication, and translated. Each of these tasks involve multiple physical handoffs and introduces potential copy-and-paste errors as content is transferred from one software tool to another.

    Typically, medical device content follows rigorous standard operating procedures that define the intent of the content being created, its intended audience, and suggested scope. Surprisingly, there's little or no guidance provided on how best to write and structured the content. This lack of guidance, and of repeatable content production processes, introduces unnecessary expense, time-to-market delays, and costly errors.

    But, we can reduce the drawbacks associated with the manual approach to content production. To do so, we have to move away from handcrafting content and toward a repeatable manufacturing model. A model that allows us to quickly and easily build medical device content in the same manner as we produce medical devices. We call this intelligent content.

    Join Scott Abel, The Content Wrangler, for this free, one-hour webinar with Ann Rockley, content strategy expert and president of The Rockley Group. This webinar is designed to teach you how you can address the challenges of medical device content with an intelligent content strategy. You'll learn how adopting intelligent content can help you increase regulatory compliance and significantly reduce cost and potential for error.
  • Understanding Medical Device Content Challenges Recorded: Apr 28 2016 60 mins
    Scott Abel, The Content Wrangler and Ann Rockley, President of The Rockley Group
    Content is critical to regulatory approval. And, it plays a significant role between physicians and their patients, helping to teach patients how to manage medical conditions with greater independence and comply with treatment regimens. Keeping up with rapidly-changing guidelines and recommendations for patients, caregivers, and healthcare workers is difficult. Increasingly demanding requirements are putting pressure on the medical device industry. New approaches to creating, managing, translating and delivering content are needed to tackle these challenges.

    Today, medical device content is created and managed using outdated, time-consuming, and inefficient methods that require human intervention. To achieve compliance with regulations and to speed-time-to-market, medical device companies must find rigorous, repeatable, scalable, and cost effective ways to produce content.

    Join Scott Abel, The Content Wrangler, for a free one-hour webinar with special guest Ann Rockley, content strategy expert and president of The Rockley Group. You'll discover how forward-thinking medical device companies overcome the most common content stumbling blocks. And you’ll learn why changing content production methods is necessary, how to get started, and what to expect along the way.
  • Information Architecture as an Organizing Discipline Recorded: Apr 21 2016 60 mins
    Scott Abel, The Content Wrangler and Robert J. Glushko, Adjunct Full Professor at the University of California, Berkeley
    “Information” and “Architecture” are broad and abstract concepts, but when they combine as "Information Architecture," their scope is often narrowed and concretized to focus on the design of web applications with an emphasis on the presentation layer. We can reclaim this breadth and abstraction by reframing Information Architecture as an "organizing discipline" that intentionally organizes resources to enable interactions with them. This perspective on Information Architecture puts conceptual modeling at the foundation and facilitates the discovery and reuse of organizing principles and patterns for arrangements and interactions. It enables Information Architects to work effectively on a much wider range of design problems and domains that include publishing, business to business transactions, information-intensive services, collaborative authoring, and behavioral economics.

    Join Scott Abel, The Content Wrangler, and his special guest Robert J. Glushko, for this one-hour webinar focused on exploring why we should take a broad view of information architecture and treat it as an "organizing discipline" that can apply to much more than just web application design.
Content is a business asset worthy of being managed efficiently.
The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.

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  • Live at: Jan 10 2014 6:00 pm
  • Presented by: Mat Szwajkos, Creative Director of Swig Social
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