OMG! My Editorial Calendar is Empty!

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Mat Szwajkos, Creative Director of Swig Social
Saying you have an editorial calendar is one thing, but having a content strategy to go with it is another. Editorial calendars need to be fluid and easy to adapt to changes of all sorts. They need to help your business achieve specific, measurable business goals.

Join Scott Abel, The Content Wrangler, for a brief presentation from Mat Szwajkos, Creative Director of Swig Social about the need for editorial planning tools in content strategy and content marketing projects. Then, submit your questions. Mat will provide tips and tricks designed to help you put your editorial calendar to work for you.

In this free, one hour web presentation, you will learn to:

* Map business goals to the content you plan to provide to your audience
* How to create an editorial plan that will help you get to where you want to go 3, 6, even 12 months from now
* Determine where your audience lives online and what content you'll need to reach and engage them
* Measure what happens to your content and how your audience is responding to it

One lucky registrant will will an ALL-ACCESS pass to the 6th Annual Intelligent Content Conference, February 26-28, 2014 in San Jose, CA.

This event will be recorded. A link to the recording will be provided to all who register.
Jan 10 2014
61 mins
OMG! My Editorial Calendar is Empty!
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Content Marketing

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  • Planning for Translation: Incorporating Plain Language into the Mix Recorded: Jun 30 2015 60 mins
    Scott Abel, The Content Wrangler and Deborah Bosley from The Plain Language Group
    A large body of research exists that shows companies can save money on translations by first "translating" information into plain language. The principles and practices of plain language support faster translation time, easier understanding, and clarity of message. In this presentation, you will learn what plain language is; how we know plain language works; and how these strategies apply to translation issues.

    Join Scott Abel, The Content Wrangler and Deborah Bosley from The Plain Language Group as she explores how creating information in plain language benefits translation companies, clients, and end-users.
  • Guiding Authors Toward the Creation of Intelligent Content Recorded: Jun 30 2015 60 mins
    Scott Abel, The Content Wrangler and George Bina with oXygen XML Editor
    Explaining to someone how to drive from a place to another can be done either with a set of instructions upfront (driving directions) or a navigation system that can provide instructions along the way, as they are needed. In the same way, when we want to "drive" from an empty page to the final form of our intelligent content, we need either to learn up front all about what we need to create that content, or we can be assisted along the way by a guiding system that will provide information as we need it.

    Join Scott Abel, The Content Wrangler and George Bina from oXygen XML Editor as they explore different options that can be used to guide users along their journey from the the empty page to intelligent content.
  • Intelligent Content Delivery — Moving Beyond the Book Paradigm Recorded: Jun 30 2015 55 mins
    Scott Abel, The Content Wrangler, and Stephanie Sprangers, VP of Business Development for Titania Software
    Customers continue to demand quicker access to the most relevant, personalized content on whatever device they use. They are no longer willing to wait or read significant amounts of content in order to find out how to do something or get answers to their questions. If they cannot get the information quickly, they check other sources (including your competitors) or try to figure it out on their own. It is no longer acceptable to publish a lengthy PDF of an entire publication and push it to your web site, requiring your customers to traverse and interpret more content than they need in order to get their answers. Companies are so locked into the paradigm of presenting content in a book format that they adapt the technology to this model rather than adapting the content to exploit the latest technologies. If you want your content to serve its purpose, and deliver a great customer experience, you need to move beyond a book-based paradigm.

    Join Scott Abel, The Content Wrangler, with Stephanie Sprangers, VP of Business Development for Titania Software, as she describe the core components of Intelligent Content Delivery Systems and how to leverage your existing investment in intelligent structured content to yield the following benefits to your organization. This discussion will include information about enhancing the customer experience, increasing revenue through generation of new content offerings from existing content; improving content quality using end-user feedback loops; and reducing publishing and distribution costs.
  • Case Study: Moving from PDF-based Content to Dynamic DITA XML Recorded: Jun 29 2015 59 mins
    Scott Abel, The Content Wrangler and Peggy Sanchez, Cray Inc.
    25 years ago, providing product documentation in Portable Document Format (PDF) was a giant leap forward. PDF allowed us to share documentation with others without losing formatting information, and to collaborate on document review, two things that were difficult, if not next to impossible before PDF was introduced. But things have changed drastically since then. Today, customers expect more than properly formatted information. They expect us to prove the value our relationship with them by delivering the right information, at the right time, in the right language and format. To accomplish this lofty goal, we need more than PDF and old school content production approaches.
    Join Scott Abel, The Content Wrangler, and Peggy Sanchez, Senior Technical Publications Manager at Cray, Inc. for a one hour case study designed to demystify the real-world effort involved in moving from PDF-based documentation to dynamically-generated DITA XML. Attendees will learn how Cray adopted a new way of creating, managing, and delivering content. You’ll discover how the Cray team adopted the Astoria Component Content Management System and worked with portal developers at Mekon to transform the customer experience from a PDF-based knowledge portal to a topic-based, fully-searchable, publications portal that includes user-curated content. Attend this session to discover how Cray is changing the way technical content serves its customers.
  • Managing Content for Results Using StratML, the International Standard Recorded: Jun 29 2015 58 mins
    Scott Abel, The Content Wrangler, and Owen Ambur, Chair of the AIIM StratML Committee
    Strategy Markup Language (StratML) is an XML-based standard vocabulary and schema for the information commonly contained in strategic and performance plans and reports.

    Its creators believe widespread implementation of this open, standard, machine-readable data format can elevate and expedite knowledge worker productivity to levels previously unthinkable.

    Join Scott Abel, The Content Wrangler, and Owen Ambur, Chair of the AIIM StratML Committee as Owen explains how this standard can be used to align content with strategic objectives. Owen will also explain why all of the existing social networking services are immature for business-quality usage and how, combined with an open, standard, machine-readable data format like StratML, they can be leveraged to elevate and expedite productivity to levels previously unthinkable. Owen will also demonstrate how a simple Web-based XForms form can be used to render plans in StratML format.
  • Interactive Content — Moving Marketing from Communications to Experiences Recorded: Jun 29 2015 59 mins
    Scott Abel, The Content Wrangler, and Scott Brinker, President & CTO of ion interactive
    Marketing is no longer just a communications function. It’s increasingly about designing and delivering great customer experiences, starting with a prospect’s very first touchpoint. We will examine the growing phenomenon of interactive content — content that our audience actively participates in, not merely passively consumes. From games and quizzes to configurators and assessment tools, interactive content changes the way we engage prospects and breaks through the monotonous noise of passive white papers and webinars.

    Join Scott Abel, The Content Wrangler, and Scott Brinker, President & CTO of ion interactive to learn what interactive content is; what makes interactive content more than just a novelty; looking at interactive content as a “freemium” model for lead generation; and using interactive content as a bridge between marketing and sales.
  • How to Build Your Customer-Driven Growth Engine Recorded: Jun 23 2015 54 mins
    Jeanne Bliss, Co-Founder of CEPA, and Scott Abel, The Content Wrangler
    Just how do you go about building a customer-centric company? How do you earn the right to growth by improving customers’ lives? In this session, join Scott Abel, The Content Wrangler with his special guest presenter, Jeanne Bliss, founder of the Customer Experience Professionals Association. Jeanne will demystify how you can successfully lead a customer experience transformation. Built around her five-competency framework that has launched and advanced the customer experience transformation in businesses around the world, Jeanne will navigate you on embedding these competencies to get into action quickly with a united leadership team.  And will show you how embedding them will shift your business intent toward earning the right to growth by improving customers’ lives. She will also share some of the over 40 interviews conducted with CCO’s around the world and how they are bringing these competencies to their organizations.  
  • What Makes Content Teams Thrive? Recorded: Jun 18 2015 59 mins
    Colleen Jones, CEO, Content Science and Scott Abel, The Content Wrangler
    What are the top challenges content teams face today? How do content teams successfully overcome those challenges? What makes a fantastic content leader and an amazing content team member?

    Join Scott Abel, The Content Wrangler, and special guest presenter, Colleen Jones, CEO of Content Science, for this free one-hour webinar and get the answers to those questions and more. Colleen and Scott will be sharing insights from Content Science's recent study, including a survey distributed by The Content Wrangler.
  • Localizing Regulated Content While Saving Time and Money Recorded: May 4 2015 57 mins
    Ann Rockley, CEO of The Rockley Group and Scott Abel, The Content Wrangler
    Pharmaceutical companies must endure the challenges tied with global submissions. From translations to local regulatory requirements, it is difficult to maintain the integrity of Core Data Sheets and ensure consistency across submission variations. When labeling events fast-track submissions, the scramble to pull together content may result in errors, omissions, and out-of-date information riddling the published document. On top of all this, localization is a very expensive process.

    Join Scott Abel, The Content Wrangler and Ann Rockley, CEO of The Rockley Group, for this webinar to learn how you can: Reuse content to effectively comply with specific, local regulatory requirements and formats; maintain the Core Data Sheet while reconstituting topics for each country; increase visibility of content changes when labeling events occur; and lower translation costs by utilizing components.
  • Stories are the Fabric of Our Lives Recorded: Apr 21 2015 59 mins
    Todd Resnick, Resnick Interactive, Diana Ballard, LOGOS, Scott Abel, The Content Wrangler and Val Swisher of Content Rules
    Stories are the fabric of our lives. They weave a tapestry that enables our imagination to take us anywhere. When we read it on the page, even with the best descriptions, our minds fill the gaps to create the world we are reading about.
    The moment those words are put to a picture, those choices and the fabric of our imagination are folded and forced down a path of singularity. The camera, the director, the actors, the sound designers, the art directors; they all decide for us. The credits list hundreds of people that make those choices for us. They decide how it all looks, sounds, how it is spoken, acted and emotionalized. Even more so, it is only packaged for a single audience, in a single culture and in a single language.
    Join Todd Resnick, Resnick Interactive, Los Angeles premier voice over casting, direction and production company, as he shares the localization strategies you need to voice your products across the world’s languages. Diana Ballard of LOGOS Group helps set the scene introducing this one-hour free web presentation. Led by Scott Abel, The Content Wrangler and Val Swisher of Content Rules, this session is a must for all content marketers seeking to impact and influence diverse audiences and cultures around the world. Find out why keeping faithful to your message is at the core to audience engagement and critical to retaining customer attention. Hear real-life examples of how interpretation of the locale, humor, sayings are all as intimate as a personal conversation to engage the global village at all levels.
  • Smarter Content on a Web of Machines Recorded: Apr 16 2015 58 mins
    Jay Myers, Best Buy and Scott Abel, The Content Wrangler
    Over the last 25 years, the web has evolved from a platform consisting primarily of human content consumers to a blended model of humans and machines. With the explosion of data on the web, it is clear that machines are needed to assist in the consumption and organization of the massive amounts of data and content that’s created on the Internet every day. In 2014, studies reported that non-human visits account for 56% of all website traffic. So how does this affect how we create digital content?.

    Join Scott Abel, The Content Wrangler, for this free one hour webinar with Jay Myers, Technical Product Manager at Best Buy, as Jay examines the origins and rationale behind publishing smart content, explores simple techniques we can use to make content better for both humans and machines, and provides examples of where smart content is used to provide more engaging user experiences.
  • Drive Multi-Channel Publishing with Smart Content Recorded: Apr 14 2015 60 mins
    Dave White, Chief Technology Officer, Quark Software Inc. and Scott Abel, The Content Wrangler
    Today’s customers demand engaging, relevant communications when and where they want and on their device of choice. Most organizations struggle to publish information across media — print, Web, and digital — copying and pasting information, duplicating resources, and creating overlapping processes, and driving up costs.

    Join Scott Abel, The Content Wrangler and Dave White, Chief Technology Officer, Quark Software Inc., for this free, one-hour webinar. Attendees will learn how the introduction of Smart Content enables business users and subject matter experts to create content components that can be automatically assembled for rich, interactive multi-channel output.

    Attendees will gain an understanding of Smart Content and why XML is no longer just for technical publishers and XML experts; hear how globally 2,000 organizations are automating multi-channel publishing to mobile apps, PDF, print and Web leading to higher customer engagement; and take away best practices and how to get started with a content strategy and selecting an appropriate solution

    About the Presenter: Dave White has two decades of experience in the enterprise content management and publishing software industries. He has helped to define XML standards, shaped product and business development strategies, and shared his extensive knowledge of science and technology with diverse groups at a variety of conferences. His experience spans both technical and business and contributes to his current role as Chief Technology Officer at Quark. Prior to joining Quark, White was vice president of product strategy at PTC and Arbortext.
  • Bridging Pharma Content Silos: Managing Content From Clinical Through Marketing Recorded: Apr 13 2015 61 mins
    Ann Rockley, CEO of The Rockley Group and Scott Abel, The Content Wrangler
    Content is produced for clinical trials, submissions, labeling, and marketing. The content is created, recreated, and recreated throughout its lifecycle. At best case it is copied and pasted into multiple documents. Often times, the original source of the content is lost within the versions. When content changes, it must be found and updated wherever it occurs. This process is time-consuming and error-prone. Content can be interpreted differently at each stage allowing for "drift" in the message and accuracy.

    Join Scott Abel, The Content Wrangler, and Ann Rockley, CEO of The Rockley Group, for this webinar to learn how you can: Envision your content as a coherent whole rather than disparate documents; develop methods for reusing content; and optimize the content creation, review, and delivery process.
  • Intelligently Managing the Complexities of the Core Data Sheet (CDS) Recorded: Mar 16 2015 59 mins
    Ann Rockley, CEO of The Rockley Group and Scott Abel, The Content Wrangler
    The Core Data Sheet (CDS) is a critical component of the effective creation of Labeling content for different regulatory regions and outputs (Prescribing Information/Package Insert, Package Leaflet, etc.). The content is typically managed in email, complex MS Word documents, or Excel spreadsheets. It is difficult to track content relationships and ensure accuracy as the content moves out of the CDS to the desired deliverables. It is a painstaking and error-prone process.

    Join Scott Abel, The Content Wrangler and Ann Rockley, CEO of The Rockley Group, for this webinar to learn how you can use intelligent content best practices to design a structured component-based CDS. You will learn how to identify a reuse strategy to ensure content is correctly reused and tracked wherever it appears; manage the content using a structured content management system; automatically track content relationships; and manage claims and associated references throughout the content lifecycle.
  • Content Marketing 2015 — Welcome To The 7th Era Of Marketing Recorded: Mar 12 2015 61 mins
    Robert Rose, Content Marketing Strategist & Author and Scott Abel, The Content Wrangler
    Put aside everything you think you already know about content marketing because it’s changing every day. Let’s look at getting past the hype and instead, look at getting busy with a plan for 2015 — and the next five years.  We are entering a new era of marketing, and it’s based on our ability to deliver experiences. How does content, and our ability to create value with it, play into that?

    You’ll learn about the latest trends in Content Marketing fresh from CMI’s 2015 research, about the future of Content Marketing and how it’s changing for both B2B and B2C companies, and the key challenges and best practices with case studies from real companies.

    Join Scott Abel, The Content Wrangler, and special guest presenter Robert Rose, chief strategy officer at the Content Marketing Institute, as they talk about how brands become remarkable using content-driven experiences — and work toward a content marketing mission as a core piece of their strategy. Together, we will walk through building the next, new business case for content marketing and the actual companies that are already getting it done.
  • Global Content Strategy and Localization Recorded: Mar 3 2015 52 mins
    Diana Ballard, Account Director, LOGOS
    Information-led content strategies are creating exceptional customer experiences that power organizational success, but how do we ensure this in a global context for the majority of users consuming our content in languages other than English? Technical communication professionals have a unique vantage point, collaborating across the enterprise with unique access to products and services from the perspective of usability communicated in technical information.

    In this session, we focus on successful global content strategies from the perspective of globalization. Whether your content is unstructured, structured or if you are planning migration to DITA-XML, we explore localization best practices to get the most out of your translation workflow in terms of quality, agility and transparency.

    About Diana Ballard

    Diana Ballard has worked in localization for over 20 years — formerly as Technical Documentations Manager in a fast-paced Japanese manufacturing environment, and more recently as Account Director at LOGOS, ranking among the top 20 language service providers in the world (according to CommenSense Advisory). Over its unique 35-year history, LOGOS has witnessed the evolution of modern localization in terms of best practices and technologies we often take for granted today.
  • Is Your Content Marketing Working? Know If It Is Before You Write. Recorded: Feb 24 2015 59 mins
    Skip Besthoff, CEO, InboundWriter and Scott Abel, The Content Wrangler
    Content Marketing has become both mission critical and a large investment. Yet, the reality is most content fails to drive traffic and as a result, downstream engagement and conversions. This results in lower than expected ROI and frustration among content marketers. Despite all the technology and attention devoted to this space, the status quo to develop quality content largely relies on guesswork and rudimentary tools.  

    Join Scott Abel, The Content Wrangler, and Skip Besthoff, CEO of InboundWriter, for this free, one-hour presentation and learn about new research that sheds light on specific factors that drive content performance. Based on this research, you will also learn about InboundWriter's first-of-its-kind application that forecasts content performance before the content is written. Skip will share case studies that showcase how leading content marketers are leveraging InboundWriter to drive outstanding results.
  • The Path to Engagement is Paved with Purpose Recorded: Jan 27 2015 62 mins
    Russell Sparkman, FusionSpark Media and Scott Abel, The Content Wrangler
    When it comes to marketing today -- online or offline -- the name of the game is building engagement, the type of engagement that converts to actions, from product or service sales if you’re a business, to fundraising and advocacy if you’re in the nonprofit world.

    But engagement -- true engagement -- can be elusive.

    Join Scott Abel, The Content Wrangler, for this free, one-hour web presentation featuring content marketing and storytelling enthusiast Russell Sparkman, as they discuss and demonstrate how marketers use purpose to not only create content marketing initiatives that drive engagement, but how to do it based upon sound business decisions.
  • How Plain Language Creates Content that is Easy to Understand and Use Recorded: Jan 20 2015 61 mins
    Dr. Deborah Bosley, The Plain Language Institute and Scott Abel, The Content Wrangler
    Content strategy, as a field, has grown exponentially in the past three to five years. The focus on strategically developing and placing content to best represent the customer experience is laudable. However, the field of plain language can offer content strategists writing and designing strategies for creating understandable and usable content. Content that is clear, concise, and credible offers customers helpful and trustworthy information and offers companies true transparency.

    Join Scott Abel, The Content Wrangler, for this free, one-hour web presentation featuring Plain Language expert Dr. Deborah Bosley. In this webinar, you will learn about: 1) the research that proves plain language works; 2) tips for writing in plain language; and 3) before and after examples that will help you learn how to write the content that best represents your company.
  • Great Products Deserve Great Content with Rahel Anne Bailie Recorded: Jan 13 2015 62 mins
    Rahel Anne Bailie of Intentional Design with Scott Abel, The Content Wrangler
    When an organization invests in product lifecycle content, it can become some of the most convincing marketing content around. Can't explain a product's benefits? Loss of sales. Can't explain its use? Needless returns. Can't shine at post-sales support? Bad reputation. No traceability from specs to testing? Problematic. From specs to technical documentation to support knowledge base, harnessing the potential of product lifecycle content is good business.

    Join Scott Abel, The Content Wrangler, for this free, one-hour web presentation featuring content strategy maven Rahel Anne Bailie of Intentional Design. Rahel will help us understand the importance of delivering the right product content, to the right customer, at the right time in the customer journey. And, Rahel will help us better understand why taking an honest look at the content we produce — and how it impacts the customer experience — can help us delight our customers.
Content is a business asset worthy of being managed efficiently.
The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.

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  • Live at: Jan 10 2014 6:00 pm
  • Presented by: Mat Szwajkos, Creative Director of Swig Social
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