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OMG! My Editorial Calendar is Empty!

Saying you have an editorial calendar is one thing, but having a content strategy to go with it is another. Editorial calendars need to be fluid and easy to adapt to changes of all sorts. They need to help your business achieve specific, measurable business goals.

Join Scott Abel, The Content Wrangler, for a brief presentation from Mat Szwajkos, Creative Director of Swig Social about the need for editorial planning tools in content strategy and content marketing projects. Then, submit your questions. Mat will provide tips and tricks designed to help you put your editorial calendar to work for you.

In this free, one hour web presentation, you will learn to:

* Map business goals to the content you plan to provide to your audience
* How to create an editorial plan that will help you get to where you want to go 3, 6, even 12 months from now
* Determine where your audience lives online and what content you'll need to reach and engage them
* Measure what happens to your content and how your audience is responding to it

One lucky registrant will will an ALL-ACCESS pass to the 6th Annual Intelligent Content Conference, February 26-28, 2014 in San Jose, CA.

This event will be recorded. A link to the recording will be provided to all who register.
Recorded Jan 10 2014 61 mins
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Presented by
Mat Szwajkos, Creative Director of Swig Social
Presentation preview: OMG! My Editorial Calendar is Empty!

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  • DITA and Slideshows: Like Inviting the Pope to a Rave? Oct 5 2016 5:00 pm UTC 60 mins
    Scott Abel, The Content Wrangler and France Baril, owner of Architextus, Inc.
    The Darwin Information Typing Architecture (DITA) provides an open framework for the creation of topic-based content. Technical authors often use DITA to produce structured, context-independent, reusable, semantically-rich topics of information—just enough to help a user solve a problem or perform a task. The goal is to provide only the information needed, and nothing more.

    DITA topics aren’t particularly suited for storytelling, especially the type of stories presenters tell when addressing an audience. Slide shows, on the other hand, are a useful tool used by many storytellers to inspire, inform, educate, and convert. They’re especially useful when we need to compare and contrast approaches or convince our audience that our ideas have merit. As such, slideshows are often designed to help us sell an idea, approach, product or service. And, while they are sometimes used to present training and learning content, they are particularly suited to provide topic-based content.

    But, what would happen if we were able to leverage DITA and slideshows together? And, if so, can we produce visually-compelling, colorful, lively content and present it in a slide deck?

    Spoiler: Inviting slideshows to our reuse party does make a lot more sense than getting the Pope to a rave. And guess what? You'll cash in on all of the benefits of DITA: faster content creation, quality through consistency of content and layout, lower maintenance costs (from reuse), lower translation costs (also from reuse), and more.

    What are you waiting for? Join Scott Abel, The Content Wrangler and France Baril, owner of Architextus Inc. for this free, one-hour webinar about adding a new channel to your multichannel publishing solution.
  • How to Make Sense of Any Mess Sep 20 2016 5:00 pm UTC 60 mins
    Scott Abel, The Content Wrangler and Abby Covert, Information Architect
    In a world where everything is getting more complex and we are all experiencing personal information overload, there is a growing need to understand the tools and processes that are used to make sense of complex subjects and situations.

    These tools aren’t hard to learn or even tough to implement but they are also not part of many people’s education. Information Architecture is the practice of making sense — a set of principles, lessons and tools to help anyone make sense of anything.

    Join Scott Abel, The Content Wrangler, and Information Architect Abby Covert for this free one-hour webinar. Learn how to increase your comfort with taking on larger information architecture challenges; learn tools and concepts for developing controlled vocabularies and taxonomies; and better understand how to choreograph an organization’s information architecture across audiences, contexts and channels.

    Whether you are a student or a professional, a designer, a technologist or a small business owner, or an intern or executive – you can learn how information architecture can help you make sense of your next endeavor.
  • Medical Device Content Best Practices Sep 13 2016 5:00 pm UTC 60 mins
    Scott Abel, The Content Wrangler and Ann Rockley, President of The Rockley Group
    For the most part, human beings don't like change. It’s scary. It's stressful. And it can be difficult. Adapting to a new way of producing medical device content is no different. To succeed, we must educate stakeholders about the need for intelligent content and explain the benefits. And, we must help everyone involved in the content production lifecycle understand the changes required, the problems they solve, and the benefits they will provide both the company and its content creators and managers.

    Join Scott Abel, The Content Wrangler, and Ann Rockley, content strategy expert and president of The Rockley Group, for this free, one-hour webinar. You'll learn how leading medical device manufacturers tackle big changes to content production methods and you'll discover change management best practices you can put in place in your organization.
  • How to Turn a Presentation into a Conversation Sep 12 2016 5:00 pm UTC 60 mins
    Scott Abel, The Content Wrangler and Greg Rosner, CEO and Lead Pitchman, PITCHKITCHEN
    Don't blame PowerPoint. Since the overhead projector was invented in the 50's, people have gotten into the habit of having one-way presentations that usually don't resonate with their audiences. Combine that with 50-plus years of an industrialized top-down culture of instruction, and most people think they have to produce a TED Talk to present their products and services. But this is not true; TED Talks aren't sales pitches anyway.

    Based on the principle that people hate being sold to, but love to buy, this webinar will focus on a how you can transform your presentation into a genuine conversation with your audience—regardless if you are presenting to one person or a thousand. Most people hate public speaking because presenting is hard; but conversations are easy.

    The only way you will get your prospect to turn into a customer, or the audience to turn into fans, is to engage them and give them a voice. Having conversations is much easier and natural for people than presenting. The future of presentations is about knowledge-sharing and the experience that happens when you have a conversation that translates into action.

    Join Scott Abel, The Content Wrangler, and Greg Rosner, CEO and Lead Pitchman for PitchKitchen for a different approach to presenting. In this session, Greg and Scott will weave the conversation around three things: 1) a rubric for transforming a presentation into a conversation; 2) suggestions for free and paid technology you can use to enable voting, polling and word clouds; and 3) a mindset to use when going into your next presentation that will transform meeting outcomes.
  • Automating the Presentation Layer: Dynamic Delivery Across All Touchpoints Aug 9 2016 5:00 pm UTC 60 mins
    Scott Abel, The Content Wrangler, Joe Gelb, Zoomin Software, and Rahel Bailie, Scroll UK
    Presentation. It matters. A lot. It fuels first impressions and—when done well—can help us convert prospects into paying customers. Over time, the dynamic delivery and presentation of content across all customer touchpoints can engender loyalty.

    Automating the presentation of content and providing for its dynamic delivery requires the separation of content from its formatting information. It requires structured, modular, semantically rich intelligent content and a delivery platform designed to tackle the job.

    On Tuesday, August 9, 2016, join Scott Abel, The Content Wrangler, for part three of a three-part webinar series on content delivery. The third webinar in the series kicks off with a discussion with content strategy maven Rahel Anne Bailie, Chief Knowledge Officer at Scroll UK, and intelligent content guru, Joe Gelb, President of Zoomin Software. You’ll learn what dynamic content delivery is, how it works, and why you need a platform designed to automate content presentation. You’ll discover how separating content from its formatting information allows you to automatically control how its presented to those who need it on the device of their choosing. You’ll find out how controlling presentation can turn prospects into customers and provide exceptional content experiences for all.
  • Dynamic Delivery: The Secret to Exceptional Content Experiences Jul 19 2016 5:00 pm UTC 60 mins
    Scott Abel, The Content Wrangler, Joe Gelb, Zoomin Software and Rahel Bailie, Scroll UK
    Dynamic delivery. Instant access to content on-demand. The right content. Accessible and appropriate for the device on which it’s being consumed. It’s something content consumers expect, but few content professionals understand. But that’s about to change. As companies begin to recognize the complexities of delivering content across all customer touchpoints—including The Internet of Things—the automated delivery of dynamic content is no longer just nice to have, it’s a business imperative.

    On Tuesday, July 19, 2016, join Scott Abel, The Content Wrangler, for part two of a three-part webinar series on content delivery. The second webinar in the series kicks off with a discussion about dynamic delivery with content strategy maven Rahel Anne Bailie, Chief Knowledge Officer at Scroll UK, and intelligent content guru, Joe Gelb, President of Zoomin Software. You’ll learn what dynamic delivery is, why it’s needed, and how it works. You’ll discover why an enterprise-grade dynamic delivery platform is required to ensure both prospects and customers have access to the right product content across all touchpoints in their journey.
  • Copyright Demystified Jun 30 2016 5:00 pm UTC 60 mins
    Scott Abel, The Content Wrangler and Pam Samuelson
    Whether we like it or not, we live in a rapidly evolving copyright-intensive world. Virtually every photo we take, every email we write, every song we listen to, and every video we watch on YouTube is copyrighted. You may know that peer-to-peer file-sharing is illegal, but how many of the uses you regularly make of digital content on the web is OK as a matter of copyright law? When is remixing or mashing up other people's content, or quoting at some length from content you either like or hate? When do you need to clear rights with copyright owners, and when can you rely on the fair use limitation on copyrights? What's the difference between copyrights, patents, trademarks, and privacy rights?

    Copyright is a valuable asset for all of us authors. We ought to be careful about giving these rights away through contracts with publishers or other firms that want to exploit our work. Authors who assigned their rights years ago may be able to get back those rights if the work is no longer being exploited. Join Scott Abel, The Content Wrangler and Pam Samuelson, for this free one-hour webinar to get answers to these and others of your questions about copyright and how it affects the world you live in.
  • Delivery: The Misunderstood Piece of the Product Content Puzzle Jun 27 2016 5:00 pm UTC 60 mins
    Scott Abel, The Content Wrangler and Joe Gelb, President of Zoomin Software, and Rahel
    Product content. It’s critical to business success. When done well, it can inform, educate, and motivate. It can help us save money. And, it can even drive sales—but only if it’s delivered to the right person at the right time, in the right language and format, and on the device of the consumers’ choosing.

    Content professionals spend a lot of time talking about the content creation and content management phases of the content lifecycle, but they seldom talk much about delivery. That’s because delivery is often misunderstood. And, it can be challenging. It requires a different skill set and specialized tools designed for the job.

    On Monday, June 27, 2016, join Scott Abel, The Content Wrangler, for part one of a three-part webinar series on content delivery. The first webinar in the series kicks off with a discussion about delivery with content strategy maven Rahel Anne Bailie, Chief Knowledge Officer at Scroll UK, and intelligent content guru, Joe Gelb, President of Zoomin Software. You’ll learn what delivery is, where it fits, why it’s important, and how it works. You’ll discover how some forward-thinking organizations leverage the power of dynamic content delivery to ensure prospects and customers alike have access to the right product content when, where, and how they need it.
  • AGAIN: The Neuroscience of Repetition Recorded: Jun 22 2016 63 mins
    Scott Abel, The Content Wrangler and Carmen Simon, Co-Founder of REXI Media
    Today, the single most important ingredient for business success is an overlooked factor — memory. This is because memory is at the root of all your customers’ decision-making. One dimension related to creating memorable content is repetition. Few contest the impact of repetition on memory. However, few do it well.

    We can place any idea or thought or purpose on our customers’ minds through repetition. Repetition opens doors. Join Scott Abel, The Content Wrangler and Dr. Carmen Simon, Co-founder of REXI Media, for this session to learn how to benefit from the advantages of repetition, avoid its evil pitfalls, and overall, repeat responsibly.

    This session will answer questions such as what the most frequent mistakes are in content creation regarding repetition; what makes a message repeatable; and how do we repeat a message to make it memorable but not annoying?
  • Manufacturing Medical Device Content Recorded: Jun 14 2016 58 mins
    Scott Abel, The Content Wrangler and Ann Rockley, President of The Rockley Group
    Traditional medical device content creation processes are riddled with unnecessary and error-prone manual tasks. Content is touched by humans multiple times during its lifecycle. It gets created, reviewed, re-reviewed, readied for publication, and translated. Each of these tasks involve multiple physical handoffs and introduces potential copy-and-paste errors as content is transferred from one software tool to another.

    Typically, medical device content follows rigorous standard operating procedures that define the intent of the content being created, its intended audience, and suggested scope. Surprisingly, there's little or no guidance provided on how best to write and structured the content. This lack of guidance, and of repeatable content production processes, introduces unnecessary expense, time-to-market delays, and costly errors.

    But, we can reduce the drawbacks associated with the manual approach to content production. To do so, we have to move away from handcrafting content and toward a repeatable manufacturing model. A model that allows us to quickly and easily build medical device content in the same manner as we produce medical devices. We call this intelligent content.

    Join Scott Abel, The Content Wrangler, for this free, one-hour webinar with Ann Rockley, content strategy expert and president of The Rockley Group. This webinar is designed to teach you how you can address the challenges of medical device content with an intelligent content strategy. You'll learn how adopting intelligent content can help you increase regulatory compliance and significantly reduce cost and potential for error.
  • Understanding Medical Device Content Challenges Recorded: Apr 28 2016 60 mins
    Scott Abel, The Content Wrangler and Ann Rockley, President of The Rockley Group
    Content is critical to regulatory approval. And, it plays a significant role between physicians and their patients, helping to teach patients how to manage medical conditions with greater independence and comply with treatment regimens. Keeping up with rapidly-changing guidelines and recommendations for patients, caregivers, and healthcare workers is difficult. Increasingly demanding requirements are putting pressure on the medical device industry. New approaches to creating, managing, translating and delivering content are needed to tackle these challenges.

    Today, medical device content is created and managed using outdated, time-consuming, and inefficient methods that require human intervention. To achieve compliance with regulations and to speed-time-to-market, medical device companies must find rigorous, repeatable, scalable, and cost effective ways to produce content.

    Join Scott Abel, The Content Wrangler, for a free one-hour webinar with special guest Ann Rockley, content strategy expert and president of The Rockley Group. You'll discover how forward-thinking medical device companies overcome the most common content stumbling blocks. And you’ll learn why changing content production methods is necessary, how to get started, and what to expect along the way.
  • Information Architecture as an Organizing Discipline Recorded: Apr 21 2016 60 mins
    Scott Abel, The Content Wrangler and Robert J. Glushko, Adjunct Full Professor at the University of California, Berkeley
    “Information” and “Architecture” are broad and abstract concepts, but when they combine as "Information Architecture," their scope is often narrowed and concretized to focus on the design of web applications with an emphasis on the presentation layer. We can reclaim this breadth and abstraction by reframing Information Architecture as an "organizing discipline" that intentionally organizes resources to enable interactions with them. This perspective on Information Architecture puts conceptual modeling at the foundation and facilitates the discovery and reuse of organizing principles and patterns for arrangements and interactions. It enables Information Architects to work effectively on a much wider range of design problems and domains that include publishing, business to business transactions, information-intensive services, collaborative authoring, and behavioral economics.

    Join Scott Abel, The Content Wrangler, and his special guest Robert J. Glushko, for this one-hour webinar focused on exploring why we should take a broad view of information architecture and treat it as an "organizing discipline" that can apply to much more than just web application design.
  • Delivering Exceptional Multi-Channel Content Experiences Recorded: Apr 20 2016 59 mins
    Scott Abel, The Content Wrangler, and Joe Gelb and Gal Oron of Zoomin Software
    Creating consistent multichannel experiences is a requirement, not an option. Today, 90% of customers expect a consistent experience regardless of where or how they interact with your content. Unfortunately, many organizations are unable to deliver. But, it doesn't have to be this way. With a little planning and the right tools and techniques, we can optimize our content production processes for multichannel delivery. We can deliver the right content to the right prospects and customers, at the right time, on the device of the their choosing. And, we can significantly reduce costs — and drive sales -- in the process.

    Join Scott Abel, The Content Wrangler, for a discussion with Joe Gelb and Gal Oron of Zoomin Software about the often-overlooked topic of content delivery. You'll learn how some forward-thinking companies leverage intelligent product content to deliver a consistent and seamless user experience. You'll find out how leveraging product content can help increase sales and engender customer loyalty. And, you'll discover how you can provide prospects and customers with immediate access to the answers they need, when and where they need it.
  • Shaping Content with the Deep Magic of Taxonomy Recorded: Mar 29 2016 58 mins
    Scott Abel, The Content Wrangler and Joe Pairman, Practice Manager and Lead Consultant for Mekon
    It’s often really hard for users to find the information they need, and that’s why content teams reach for taxonomy. The hope is that consistently labeled pieces of information will be easier to search and navigate. But the effort and discipline to adopt a taxonomy can be daunting.

    Will it take months of analysis and training? Will fitting everything into neat containers destroy authors’ creativity? Taxonomy does take effort, but when it’s done properly, the benefits more than justify the pain. More than just labeling information and parceling it into neat boxes, it’s about understanding the underlying concepts that your content describes.

    The actual tags you use are secondary to the ideas behind them — each piece of content’s subject matter, purpose, intended audience, and role in the larger content set. Using a taxonomy makes you look again at what you are writing. You abandon information for its own sake, and instead shape content to fit your customers. Not only does their experience with search and navigation improve; what they find speaks directly to their needs.

    Join Scott Abel, The Content Wrangler and Joe Pairman of Mekon and see how the discipline of taxonomy can help you shape your content to your customers’ needs; gain clarity on common misconceptions; and come to understand how a document-oriented approach can limit the benefits that you can achieve through taxonomy.
  • Evaluating Localization Providers: Results from a GALA Community Project Recorded: Feb 23 2016 51 mins
    Scott Abel, The Content Wrangler and Véronique Ozkaya, Chairman of the Board at GALA
    Localization managers often complain that it’s difficult to assess and compare language services vendors – that they all look alike. When you add the challenge of understanding the supply chain for translation and localization services, even the most experienced procurement staff struggle to understand the complexities of pricing, supplier types, services, subcontracting relationships, and specialties. Some try to solve the problem with complicated RFPs, but find this is only marginally successful. To address this common challenge, language industry experts from the GALA community formed a working group and carried out research to determine the fundamental parameters by which service providers can be measured and compared. This webinar will examine the results of their research – a list of twelve key dimensions in three main areas – that can help procurement staff compile clear data for evaluation and comparison purposes.

    Join Scott Abel, The Content Wrangler and Véronique Özkaya, Chairman of the Board at GALA, to get a better understanding of the translation supply chain, learn about key metrics by which to measure and assess translation/localization providers, and the questions to ask yourself and your prospective language services vendors before embarking on a project.
  • The Search for a Unicorn, or Why I Built My Own Content Tools Recorded: Jan 26 2016 58 mins
    Scott Abel, The Content Wrangler and Bill Raymond, Founder, Cambermast LLC
    Bill Raymond is an author and consultant in the project management space. Recently, Bill set about writing a new book and along the way came to realize the power of the content locked into his books. He was looking to re-purpose that content in print, web, and eBook formats. He also wanted to use that same content to build in-person and web-based training. Bill went on a journey searching for the lost unicorn in the woods that could provide a one-stop-shop for all his needs as an author and content manager. Returning from the woods with worn shoes and no unicorn, Bill set about building his own software tools to help his business manage and curate content.

    Join Scott Abel, The Content Wrangler, and Bill Raymond, Founder of Cambermast, LLC, as they talk about Bill's journey to create a new set of content management tools.
  • Case Studies: Moving Content to Dynamic DITA XML Recorded: Nov 3 2015 55 mins
    Scott Abel, Peggy Sanchez and Karl Bjelkesjo
    One of our most popular presenters is back to do a European time-zone-friendly webinar!

    Twenty-five years ago, providing product documentation in Portable Document Format (PDF) was a giant leap forward. PDF allowed us to share documentation with others without losing formatting information, and to collaborate on document review -- two things that were difficult, if not next to impossible -- before PDF was introduced. But things have changed drastically since then. Today, customers expect more than properly formatted information. They expect us to prove the value our relationship with them by delivering the right information, at the right time, in the right language and format. To accomplish this lofty goal, we need more than PDF and old-school content production approaches. 

    Join Scott Abel, The Content Wrangler, Peggy Sanchez, Senior Technical Publications Manager at Cray, Inc., and Karl Bjelkesjo, Technical Documentation Group Manager for Xylem in Sweden, for a one-hour case study designed to demystify the real-world effort involved in moving to dynamically-generated DITA XML. Attendees will learn how each company adopted a new way of creating, managing, and delivering content. You'll discover how the Cray team adopted the Astoria Component Content Management System and worked with portal developers at Mekon to transform the customer experience from a PDF-based knowledge portal to a topic-based, fully-searchable, publications portal that includes user-curated content. You'll also learn how Xylem has been using a single content source to build many different kinds of output. Attend this session to discover how these organizations are changing the way technical content serves their European and worldwide customers. 
  • The Importance of Understanding Content Provenance Recorded: Oct 21 2015 29 mins
    Scott Abel and Jim Nichols, Vice President of Operations, DITA Exchange
    Content today is anything but static. With newer technologies using DITA standards, today’s content can be constantly updated by a number of authors across and organization. Having an understanding of processes and technologies that enable and establish information hierarchy designed to promote accountability and traceability is paramount.

    Join Scott Abel, The Content Wrangler and his special guest, Jim Nichols, Vice President of Operations for DITA Exchange, for this free one-hour webinar. Listen as Jim show you how to extend the life of your information by designing processes that guarantee you’ll know the source of all published information.
  • The Content Payoff – Transform Business with Content-rich Customer Experiences Recorded: Oct 6 2015 61 mins
    Scott Abel and Ted Schadler, VP and Principal Analyst for Forrester
    When Forrester asked over one hundred enterprise digital experience decision-makers to rank their investment priorities in digital experience technologies, Web Content Management came out on top!

    Web content management is at the core of any web experience and gaining more and more attention as brands looks to reinforce their content and experience management strategy.

    As a business or technology stakeholder, if you are considering investment in your content and experience management platform, this webinar will leave you with invaluable insights on key content and technology best practices.

    Join Scott Abel, The Content Wrangler, and Ted Schadler, Vice President and Principal Analyst for Forrester, and learn about the latest trends, data and perspectives that turn content and experiences into revenue to help justify your business case. Understand the fundamental content & technology principles that will differentiate your brand today and for years to come, and be inspired with specific actions you can take from the world's leading authority on content and experience delivery.
  • Creating Smart Documentation and the Future of Technical Writing Recorded: Aug 18 2015 55 mins
    Scott Abel, The Content Wrangler and Alexander Hoffmann, Head of Technical Documentation
    Industrial production and technical communication continue to grow more complex and demand faster product life cycles. At the same time, the Internet of Things has begun to provide an infrastructure to connect data with objects without the need for human interaction. In this future, will we need technical communication at all?

    Join Scott Abel, The Content Wrangler, and his special guest presenter, Alexander Hoffmann, Technical Documentation Head at appsoft.de, as they discuss whether or not future smart products will simply explain themselves, and how the role of technical writer will change over the next five years.
Content is a business asset worthy of being managed efficiently.
The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.

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  • Live at: Jan 10 2014 6:00 pm
  • Presented by: Mat Szwajkos, Creative Director of Swig Social
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