OMG! My Editorial Calendar is Empty!

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Mat Szwajkos, Creative Director of Swig Social
Saying you have an editorial calendar is one thing, but having a content strategy to go with it is another. Editorial calendars need to be fluid and easy to adapt to changes of all sorts. They need to help your business achieve specific, measurable business goals.

Join Scott Abel, The Content Wrangler, for a brief presentation from Mat Szwajkos, Creative Director of Swig Social about the need for editorial planning tools in content strategy and content marketing projects. Then, submit your questions. Mat will provide tips and tricks designed to help you put your editorial calendar to work for you.

In this free, one hour web presentation, you will learn to:

* Map business goals to the content you plan to provide to your audience
* How to create an editorial plan that will help you get to where you want to go 3, 6, even 12 months from now
* Determine where your audience lives online and what content you'll need to reach and engage them
* Measure what happens to your content and how your audience is responding to it

One lucky registrant will will an ALL-ACCESS pass to the 6th Annual Intelligent Content Conference, February 26-28, 2014 in San Jose, CA.

This event will be recorded. A link to the recording will be provided to all who register.
Jan 10 2014
61 mins
OMG! My Editorial Calendar is Empty!
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    Stories are the fabric of our lives. They weave a tapestry that enables our imagination to take us anywhere. When we read it on the page, even with the best descriptions, our minds fill the gaps to create the world we are reading about.
     
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  • Smarter Content on a Web of Machines Recorded: Apr 16 2015 58 mins
    Jay Myers, Best Buy and Scott Abel, The Content Wrangler
    Over the last 25 years, the web has evolved from a platform consisting primarily of human content consumers to a blended model of humans and machines. With the explosion of data on the web, it is clear that machines are needed to assist in the consumption and organization of the massive amounts of data and content that’s created on the Internet every day. In 2014, studies reported that non-human visits account for 56% of all website traffic. So how does this affect how we create digital content?.

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  • Drive Multi-Channel Publishing with Smart Content Recorded: Apr 14 2015 60 mins
    Dave White, Chief Technology Officer, Quark Software Inc. and Scott Abel, The Content Wrangler
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    About the Presenter: Dave White has two decades of experience in the enterprise content management and publishing software industries. He has helped to define XML standards, shaped product and business development strategies, and shared his extensive knowledge of science and technology with diverse groups at a variety of conferences. His experience spans both technical and business and contributes to his current role as Chief Technology Officer at Quark. Prior to joining Quark, White was vice president of product strategy at PTC and Arbortext.
Content is a business asset worthy of being managed efficiently.
The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.

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