OMG! My Editorial Calendar is Empty!

Mat Szwajkos, Creative Director of Swig Social
Saying you have an editorial calendar is one thing, but having a content strategy to go with it is another. Editorial calendars need to be fluid and easy to adapt to changes of all sorts. They need to help your business achieve specific, measurable business goals.

Join Scott Abel, The Content Wrangler, for a brief presentation from Mat Szwajkos, Creative Director of Swig Social about the need for editorial planning tools in content strategy and content marketing projects. Then, submit your questions. Mat will provide tips and tricks designed to help you put your editorial calendar to work for you.

In this free, one hour web presentation, you will learn to:

* Map business goals to the content you plan to provide to your audience
* How to create an editorial plan that will help you get to where you want to go 3, 6, even 12 months from now
* Determine where your audience lives online and what content you'll need to reach and engage them
* Measure what happens to your content and how your audience is responding to it

One lucky registrant will will an ALL-ACCESS pass to the 6th Annual Intelligent Content Conference, February 26-28, 2014 in San Jose, CA.

This event will be recorded. A link to the recording will be provided to all who register.
Jan 10 2014
61 mins
OMG! My Editorial Calendar is Empty!
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  • How to Build Your Customer-Driven Growth Engine Jun 23 2015 5:00 pm UTC 60 mins
    Jeanne Bliss, Co-Founder of CEPA, and Scott Abel, The Content Wrangler
    Just how do you go about building a customer-centric company? How do you earn the right to growth by improving customers’ lives? In this session, join Scott Abel, The Content Wrangler with his special guest presenter, Jeanne Bliss, founder of the Customer Experience Professionals Association. Jeanne will demystify how you can successfully lead a customer experience transformation. Built around her five-competency framework that has launched and advanced the customer experience transformation in businesses around the world, Jeanne will navigate you on embedding these competencies to get into action quickly with a united leadership team.  And will show you how embedding them will shift your business intent toward earning the right to growth by improving customers’ lives. She will also share some of the over 40 interviews conducted with CCO’s around the world and how they are bringing these competencies to their organizations.  
  • What Makes Content Teams Thrive? Jun 18 2015 5:00 pm UTC 60 mins
    Colleen Jones, CEO, Content Science and Scott Abel, The Content Wrangler
    What are the top challenges content teams face today? How do content teams successfully overcome those challenges? What makes a fantastic content leader and an amazing content team member?

    Join Scott Abel, The Content Wrangler, and special guest presenter, Colleen Jones, CEO of Content Science, for this free one-hour webinar and get the answers to those questions and more. Colleen and Scott will be sharing insights from Content Science's recent study, including a survey distributed by The Content Wrangler.
  • Localizing Regulated Content While Saving Time and Money Recorded: May 4 2015 57 mins
    Ann Rockley, CEO of The Rockley Group and Scott Abel, The Content Wrangler
    Pharmaceutical companies must endure the challenges tied with global submissions. From translations to local regulatory requirements, it is difficult to maintain the integrity of Core Data Sheets and ensure consistency across submission variations. When labeling events fast-track submissions, the scramble to pull together content may result in errors, omissions, and out-of-date information riddling the published document. On top of all this, localization is a very expensive process.

    Join Scott Abel, The Content Wrangler and Ann Rockley, CEO of The Rockley Group, for this webinar to learn how you can: Reuse content to effectively comply with specific, local regulatory requirements and formats; maintain the Core Data Sheet while reconstituting topics for each country; increase visibility of content changes when labeling events occur; and lower translation costs by utilizing components.
  • Stories are the Fabric of Our Lives Recorded: Apr 21 2015 59 mins
    Todd Resnick, Resnick Interactive, Diana Ballard, LOGOS, Scott Abel, The Content Wrangler and Val Swisher of Content Rules
    Stories are the fabric of our lives. They weave a tapestry that enables our imagination to take us anywhere. When we read it on the page, even with the best descriptions, our minds fill the gaps to create the world we are reading about.
    The moment those words are put to a picture, those choices and the fabric of our imagination are folded and forced down a path of singularity. The camera, the director, the actors, the sound designers, the art directors; they all decide for us. The credits list hundreds of people that make those choices for us. They decide how it all looks, sounds, how it is spoken, acted and emotionalized. Even more so, it is only packaged for a single audience, in a single culture and in a single language.
    Join Todd Resnick, Resnick Interactive, Los Angeles premier voice over casting, direction and production company, as he shares the localization strategies you need to voice your products across the world’s languages. Diana Ballard of LOGOS Group helps set the scene introducing this one-hour free web presentation. Led by Scott Abel, The Content Wrangler and Val Swisher of Content Rules, this session is a must for all content marketers seeking to impact and influence diverse audiences and cultures around the world. Find out why keeping faithful to your message is at the core to audience engagement and critical to retaining customer attention. Hear real-life examples of how interpretation of the locale, humor, sayings are all as intimate as a personal conversation to engage the global village at all levels.
  • Smarter Content on a Web of Machines Recorded: Apr 16 2015 58 mins
    Jay Myers, Best Buy and Scott Abel, The Content Wrangler
    Over the last 25 years, the web has evolved from a platform consisting primarily of human content consumers to a blended model of humans and machines. With the explosion of data on the web, it is clear that machines are needed to assist in the consumption and organization of the massive amounts of data and content that’s created on the Internet every day. In 2014, studies reported that non-human visits account for 56% of all website traffic. So how does this affect how we create digital content?.

    Join Scott Abel, The Content Wrangler, for this free one hour webinar with Jay Myers, Technical Product Manager at Best Buy, as Jay examines the origins and rationale behind publishing smart content, explores simple techniques we can use to make content better for both humans and machines, and provides examples of where smart content is used to provide more engaging user experiences.
  • Drive Multi-Channel Publishing with Smart Content Recorded: Apr 14 2015 60 mins
    Dave White, Chief Technology Officer, Quark Software Inc. and Scott Abel, The Content Wrangler
    Today’s customers demand engaging, relevant communications when and where they want and on their device of choice. Most organizations struggle to publish information across media — print, Web, and digital — copying and pasting information, duplicating resources, and creating overlapping processes, and driving up costs.

    Join Scott Abel, The Content Wrangler and Dave White, Chief Technology Officer, Quark Software Inc., for this free, one-hour webinar. Attendees will learn how the introduction of Smart Content enables business users and subject matter experts to create content components that can be automatically assembled for rich, interactive multi-channel output.

    Attendees will gain an understanding of Smart Content and why XML is no longer just for technical publishers and XML experts; hear how globally 2,000 organizations are automating multi-channel publishing to mobile apps, PDF, print and Web leading to higher customer engagement; and take away best practices and how to get started with a content strategy and selecting an appropriate solution

    About the Presenter: Dave White has two decades of experience in the enterprise content management and publishing software industries. He has helped to define XML standards, shaped product and business development strategies, and shared his extensive knowledge of science and technology with diverse groups at a variety of conferences. His experience spans both technical and business and contributes to his current role as Chief Technology Officer at Quark. Prior to joining Quark, White was vice president of product strategy at PTC and Arbortext.
  • Bridging Pharma Content Silos: Managing Content From Clinical Through Marketing Recorded: Apr 13 2015 61 mins
    Ann Rockley, CEO of The Rockley Group and Scott Abel, The Content Wrangler
    Content is produced for clinical trials, submissions, labeling, and marketing. The content is created, recreated, and recreated throughout its lifecycle. At best case it is copied and pasted into multiple documents. Often times, the original source of the content is lost within the versions. When content changes, it must be found and updated wherever it occurs. This process is time-consuming and error-prone. Content can be interpreted differently at each stage allowing for "drift" in the message and accuracy.

    Join Scott Abel, The Content Wrangler, and Ann Rockley, CEO of The Rockley Group, for this webinar to learn how you can: Envision your content as a coherent whole rather than disparate documents; develop methods for reusing content; and optimize the content creation, review, and delivery process.
  • Intelligently Managing the Complexities of the Core Data Sheet (CDS) Recorded: Mar 16 2015 59 mins
    Ann Rockley, CEO of The Rockley Group and Scott Abel, The Content Wrangler
    The Core Data Sheet (CDS) is a critical component of the effective creation of Labeling content for different regulatory regions and outputs (Prescribing Information/Package Insert, Package Leaflet, etc.). The content is typically managed in email, complex MS Word documents, or Excel spreadsheets. It is difficult to track content relationships and ensure accuracy as the content moves out of the CDS to the desired deliverables. It is a painstaking and error-prone process.

    Join Scott Abel, The Content Wrangler and Ann Rockley, CEO of The Rockley Group, for this webinar to learn how you can use intelligent content best practices to design a structured component-based CDS. You will learn how to identify a reuse strategy to ensure content is correctly reused and tracked wherever it appears; manage the content using a structured content management system; automatically track content relationships; and manage claims and associated references throughout the content lifecycle.
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    Robert Rose, Content Marketing Strategist & Author and Scott Abel, The Content Wrangler
    Put aside everything you think you already know about content marketing because it’s changing every day. Let’s look at getting past the hype and instead, look at getting busy with a plan for 2015 — and the next five years.  We are entering a new era of marketing, and it’s based on our ability to deliver experiences. How does content, and our ability to create value with it, play into that?

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    Join Scott Abel, The Content Wrangler, and special guest presenter Robert Rose, chief strategy officer at the Content Marketing Institute, as they talk about how brands become remarkable using content-driven experiences — and work toward a content marketing mission as a core piece of their strategy. Together, we will walk through building the next, new business case for content marketing and the actual companies that are already getting it done.
  • Global Content Strategy and Localization Recorded: Mar 3 2015 52 mins
    Diana Ballard, Account Director, LOGOS
    Information-led content strategies are creating exceptional customer experiences that power organizational success, but how do we ensure this in a global context for the majority of users consuming our content in languages other than English? Technical communication professionals have a unique vantage point, collaborating across the enterprise with unique access to products and services from the perspective of usability communicated in technical information.

    In this session, we focus on successful global content strategies from the perspective of globalization. Whether your content is unstructured, structured or if you are planning migration to DITA-XML, we explore localization best practices to get the most out of your translation workflow in terms of quality, agility and transparency.

    About Diana Ballard

    Diana Ballard has worked in localization for over 20 years — formerly as Technical Documentations Manager in a fast-paced Japanese manufacturing environment, and more recently as Account Director at LOGOS, ranking among the top 20 language service providers in the world (according to CommenSense Advisory). Over its unique 35-year history, LOGOS has witnessed the evolution of modern localization in terms of best practices and technologies we often take for granted today.
  • Is Your Content Marketing Working? Know If It Is Before You Write. Recorded: Feb 24 2015 59 mins
    Skip Besthoff, CEO, InboundWriter and Scott Abel, The Content Wrangler
    Content Marketing has become both mission critical and a large investment. Yet, the reality is most content fails to drive traffic and as a result, downstream engagement and conversions. This results in lower than expected ROI and frustration among content marketers. Despite all the technology and attention devoted to this space, the status quo to develop quality content largely relies on guesswork and rudimentary tools.  

    Join Scott Abel, The Content Wrangler, and Skip Besthoff, CEO of InboundWriter, for this free, one-hour presentation and learn about new research that sheds light on specific factors that drive content performance. Based on this research, you will also learn about InboundWriter's first-of-its-kind application that forecasts content performance before the content is written. Skip will share case studies that showcase how leading content marketers are leveraging InboundWriter to drive outstanding results.
  • The Path to Engagement is Paved with Purpose Recorded: Jan 27 2015 62 mins
    Russell Sparkman, FusionSpark Media and Scott Abel, The Content Wrangler
    When it comes to marketing today -- online or offline -- the name of the game is building engagement, the type of engagement that converts to actions, from product or service sales if you’re a business, to fundraising and advocacy if you’re in the nonprofit world.

    But engagement -- true engagement -- can be elusive.

    Join Scott Abel, The Content Wrangler, for this free, one-hour web presentation featuring content marketing and storytelling enthusiast Russell Sparkman, as they discuss and demonstrate how marketers use purpose to not only create content marketing initiatives that drive engagement, but how to do it based upon sound business decisions.
  • How Plain Language Creates Content that is Easy to Understand and Use Recorded: Jan 20 2015 61 mins
    Dr. Deborah Bosley, The Plain Language Institute and Scott Abel, The Content Wrangler
    Content strategy, as a field, has grown exponentially in the past three to five years. The focus on strategically developing and placing content to best represent the customer experience is laudable. However, the field of plain language can offer content strategists writing and designing strategies for creating understandable and usable content. Content that is clear, concise, and credible offers customers helpful and trustworthy information and offers companies true transparency.

    Join Scott Abel, The Content Wrangler, for this free, one-hour web presentation featuring Plain Language expert Dr. Deborah Bosley. In this webinar, you will learn about: 1) the research that proves plain language works; 2) tips for writing in plain language; and 3) before and after examples that will help you learn how to write the content that best represents your company.
  • Great Products Deserve Great Content with Rahel Anne Bailie Recorded: Jan 13 2015 62 mins
    Rahel Anne Bailie of Intentional Design with Scott Abel, The Content Wrangler
    When an organization invests in product lifecycle content, it can become some of the most convincing marketing content around. Can't explain a product's benefits? Loss of sales. Can't explain its use? Needless returns. Can't shine at post-sales support? Bad reputation. No traceability from specs to testing? Problematic. From specs to technical documentation to support knowledge base, harnessing the potential of product lifecycle content is good business.

    Join Scott Abel, The Content Wrangler, for this free, one-hour web presentation featuring content strategy maven Rahel Anne Bailie of Intentional Design. Rahel will help us understand the importance of delivering the right product content, to the right customer, at the right time in the customer journey. And, Rahel will help us better understand why taking an honest look at the content we produce — and how it impacts the customer experience — can help us delight our customers.
  • Structure and Collaboration Recorded: Dec 12 2014 61 mins
    Mark Baker, author of "Every Page is Page One"
    Is there a way to make it easier for casual contributors and collaborators to produce structured content? With the right combination of techniques and tools, we cannot only bring structured authoring within the ability of all contributors; we can make it easier for them to contribute using structured rather than unstructured methods.

    Join Scott Abel, The Content Wrangler, for a free one-hour web presentation with special guest, Mark Baker, author of "Every Page is Page One" (2013 XML Press). Mark will highlight some of the techniques you can use to simplify structured authoring and involve more contributors including:

    • Treating content capture as a separate function and optimize for ease of use
    • Hiding application semantics
    • Fitting content semantics to the author
    • Collecting the minimal necessary structure
    • Fitting the interface to the task
    • Hiding the tags; showing the structure


    Mark Baker is a content strategist and content engineer who helps organizations produce content that matches the way people seek and consume information on the web today. He is the author of “Every Page is Page One: Topic-based Writing for Technical Communication and the Web.” He writes the well-regarded blog, Every Page is Page One
  • How to Create Content Your Audience Loves Recorded: Dec 11 2014 60 mins
    PG Bartlett, SVP of Product Marketing, Acrolinx
    Every writer comes to the keyboard with a unique set of skills, experiences, and biases – how do you align teams of writers so that you speak with one voice – a clear, concise, compelling voice? Acrolinx content optimization software can help. It works within the authoring tools your writers love, and it guides them to follow your standards for style, tone of voice, terminology, spelling, and grammar. Join Scott Abel, The Content Wrangler, and PG Bartlett, SVP of Product Marketing for Acrolinx, for this free, one-hour presentation, and learn what Acrolinx can do for you and see Acrolinx in action and learn how to set it up, and how writers work within it.

    As Acrolinx’s SVP of Product Marketing, PG Bartlett brings eighteen years of experience helping companies use technology to improve how they communicate. PG entered this market in 1994 when he became Arbortext’s head of product strategy, product management, and marketing. In 2007, two years after Arbortext was acquired by PTC, PG left to go to Quark as part of their new executive team. At the beginning of 2012, PG joined Acrolinx because he wanted to be part of a group that loves helping their customers create great language.
  • Content Marketing Magic: Smilez, The Postcard That Comes To Life In Your Hand Recorded: Dec 10 2014 41 mins
    Natasja Paulssen, Dutch Rose Media & Scott Abel, The Content Wrangler
    What if you could send your own video via a postcard that magically comes alive in your hand?

    You can. It's easy. And, super affordable. We'll show you how.

    Attend this free, one-hour web presentation featuring Natasja Paulssen, Founder of Dutch Rose Media, and Scott Abel, The Content Wrangler, partners working to disrupt the greeting card industry. You'll hear how the duo are bringing the magic of augmented reality -- and video -- to greeting cards through an innovative and easy-to-use mobile device app called Smilez.

    Natasja will show several use cases for the Smilez technology, including personal and business applications. You'll see how easy it is to create dazzling holiday and personal greeting cards that come to life in the palm of the recipients hand. And, you'll discover how creative content marketers from Deloitte Digital and IBM are using Smilez to differentiate their brands from the competition. You'll leave with fresh, innovative ideas — like video cakes — you can put into practice in upcoming marketing campaigns.

    About Natasja Paulssen

    Natasja Paulssen is the founder and creative director of Dutch Rose Media ( and focuses on truly effective and amazing ways of using information to help people. At Dutch Rose Media we believe in the power of devices that have sight and understand what is in front of the camera. We aim to blend digital content into the real world and create an augmented world that is both more magical and more practical.
  • The ROI of Intelligent Content Recorded: Dec 5 2014 58 mins
    Mark Lewis, Content Strategist, DITA Metrics Educator
    You CAN prove the savings possible from moving your unstructured content to intelligent content. The benefits are measureable. Intelligent content combined with a content management system can facilitate savings and improvements in content development, translation, regulations, governance, multi-channel publishing, and quality.

    In this session, we'll discuss how the various processes benefit from intelligent content and discuss metrics that prove the benefit. If it hurts, then it's time to calculate the pain — and the relief. This session draws from concepts in Mark's book, DITA Metrics 101, The Business Case for XML and Intelligent Content.

    We'll discuss which metrics you should gather so you can align your plan with corporate strategy and become the "Executive Whisperer."

    This session is part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.

    Cost: Free
    Recording available to those who register.
  • Content Strategy for Technical Communication and Beyond Recorded: Dec 5 2014 42 mins
    Gretyl Kinsey, Consultant, Scriptorium Publishing
    Content strategy is about so much more than streamlining your content development process—it's about supporting your organization's business goals. To be truly effective, your content strategy should be global. That means breaking down the barriers that keep the different types of content producers in your organization apart.

    Your organization creates various kinds of content—technical, marketing, training, and more. Your content strategy may begin with tech comm, but it should also account for these other types of content to present a unified message and better serve your brand. This presentation shows how, with a global strategy, all of your content can work together to help your organization succeed.

    About the presenter

    Gretyl Kinsey is a technical consultant with Scriptorium Publishing who specializes in content strategy and tech comm tools and technologies. Since joining Scriptorium in 2011, she has been involved with the development and implementation of content strategies for organizations in a variety of industries. She has experience with every step of the implementation process, from customizing transforms to converting legacy content to helping with follow-on support. She also frequently contributes her graphic design skills to the marketing side of Scriptorium. With a background in journalism and visual communication, she is interested in the convergence between technical and marketing communication, and in content strategies that encourage it.

    This session is part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.

    Cost: Free
    Recording available to those who register.
  • The Future of Technical Communication is Marketing Recorded: Dec 5 2014 60 mins
    Scott Abel, The Content Wrangler
    Once a prospect buys a product or service, the content they interact with is no longer familiar. The instructions provided don't look, feel, or sound anything like the marketing and sales materials that introduced them to your brand. Neither does the service contract, the warranty, the customer support website, the product documentation, nor the training materials.

    The extensive variability in customer experience — and each customer touchpoint — creates a different and inconsistent version of the brand, some that bear little or no resemblance to the brand that executives believe they are building. There are often as many brands as there are touch points.

    For no good reason, the content experience changes drastically -- and not in a good way. That's why organizations that recognize the importance of a unified customer experience have started rethinking what it means to be customer-centric.

    Some forward-thinking organizations are reorganizing customer-facing content creators into teams under one roof. They're breaking down the barriers — the silos — that prevent them from collaborating; from creating a unified customer content experience.

    In this presentation, Scott Abel, The Content Wrangler, discusses the challenges of content inconsistency and incongruity, and why he thinks the future of technical communication is marketing.

    This session is part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.

    Cost: Free
    Recording available to those who register.
Content is a business asset worthy of being managed efficiently.
The Content Wrangler Channel covers the people, methods, tools and technologies designed to help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.

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  • Live at: Jan 10 2014 6:00 pm
  • Presented by: Mat Szwajkos, Creative Director of Swig Social
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