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Best Practices for Customer Engagement Apps: How Macy’s does Mobile

Join us to hear from Shawn Morrissey, VP of Engineering at Macy’s, and Margaret Francis, Senior Director of Product Management at Heroku, on how one of the world’s most iconic retailers has built their highly engaging mobile web properties using the Heroku service of the Salesforce1 Platform. Their solution has given them a highly effective way to engage customers digitally, sell cross-channel, and drive repeat purchases.

-How Macy’s created a modern application architecture with Node.js and married it to existing business systems for managing inventory, transactions, and customer accounts.
-Why Macy’s relies on Heroku’s massive scalability to ensure they deliver an amazing customer experience on days like Black Friday and Cyber Monday, where they face incredible traffic spikes.
-How Macy’s continues to innovate their core customer experience through mobile delivery.

We’ll cover the Macy’s story along with basic architectures for Heroku apps and best practices for building more compelling web experiences. You’ll learn how our customers have streamlined their businesses and delighted their customers with apps on Heroku.
Recorded May 20 2015 60 mins
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Presented by
Shawn Morrissey, VP of Engineering, Macy’s | Margaret Francis, Senior Director of Product Management, Heroku Salesforce
Presentation preview: Best Practices for Customer Engagement Apps: How Macy’s does Mobile
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    -How Macy’s continues to innovate their core customer experience through mobile delivery.

    We’ll cover the Macy’s story along with basic architectures for Heroku apps and best practices for building more compelling web experiences. You’ll learn how our customers have streamlined their businesses and delighted their customers with apps on Heroku.
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  • Title: Best Practices for Customer Engagement Apps: How Macy’s does Mobile
  • Live at: May 20 2015 5:00 pm
  • Presented by: Shawn Morrissey, VP of Engineering, Macy’s | Margaret Francis, Senior Director of Product Management, Heroku Salesforce
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