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Marketing's Power Play - Demand Generation

Demand gen can be a tricky business. Lots of moving pieces, lots of time and resources. So, how do you make all of this time and effort pay off for your team and company? A solid, powerful demand gen strategy helps - the power is definitely in the play!

Join Adam Blitzer (VP and GM of Pardot, a salesforce.com company), one of marketing automation's leading demand gen experts, in this educational (and even entertaining) webinar. He will explore the world of demand gen and provide insight into power plays that will help bring focus to and strengthen campaign efforts.

You will learn:
- How to leverage the power of your existing content to drive demand
- How, when and where to take the next step and incorporate new content into your campaign efforts
- How to bring all of your team's efforts into a focused strategy and reap the rewards of a rock-solid plan
Recorded Sep 5 2013 46 mins
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Presented by
Adam Blitzer, VP and GM, Pardot
Presentation preview: Marketing's Power Play - Demand Generation

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  • Demand Gen - Power and Presence Recorded: Oct 23 2014 41 mins
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    Marketers are continuously challenged with keeping up in the constantly evolving world of demand generation. Let's take a look with Mathew Sweezey, Marketing Evangelist at Pardot and author of "Marketing Automation for Dummies" as he updates us on the current state of demand and shares some insightful and progressive marketing movements representative of companies' approaches to demand gen. He will explore:

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    Bottom line: In these competitive B2B and B2C markets, the marketing and sales teams who can work together successfully will build stronger, better and faster results for their companies. And campaign automation can help achieve this.

    Join Sangram Vajre, Director of Marketing at Pardot, a salesforce.com company, as he takes a look at:

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  • Marketing's Power Play - Demand Generation Recorded: Sep 5 2013 46 mins
    Adam Blitzer, VP and GM, Pardot
    Demand gen can be a tricky business. Lots of moving pieces, lots of time and resources. So, how do you make all of this time and effort pay off for your team and company? A solid, powerful demand gen strategy helps - the power is definitely in the play!

    Join Adam Blitzer (VP and GM of Pardot, a salesforce.com company), one of marketing automation's leading demand gen experts, in this educational (and even entertaining) webinar. He will explore the world of demand gen and provide insight into power plays that will help bring focus to and strengthen campaign efforts.

    You will learn:
    - How to leverage the power of your existing content to drive demand
    - How, when and where to take the next step and incorporate new content into your campaign efforts
    - How to bring all of your team's efforts into a focused strategy and reap the rewards of a rock-solid plan
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    Want to know the secret to ending the age-old battle between Marketing and Sales? A clear set of metrics that make both teams look like superstars. With the right metrics in place, you can shorten your sales cycle and improve marketing ROI.

    Join Derek Grant, Senior VP of Marketing Automation at Pardot, as he takes you through actionable and easy-to-implement tips on measuring marketing and sales success using Salesforce and marketing automation. Along the way, you’ll learn more about current marketing analytics and how you can leverage those to improve your marketing and sales groups.
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    Mathew Sweezey, Marketing Evangelist, Pardot
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    Mathew Sweezey, Sr. Sales Manager at Pardot, explores the new world of Agile Marketing in-depth. Join us to find out how you can apply Agile Marketing to improve your marketing processes…and save your sanity!

    Mathew is a leading expert in marketing automation, specifically lead flow analysis and nurturing execution. His primary focus is in advanced lead nurturing workflows. He has worked with numerous lead technology companies, helping them create and execute their lead flow and nurturing processes.
Smarter Marketing. Better Results. Power your marketing success.
Pardot offers a software-as-a-service marketing automation application that allows marketing and sales departments to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency.

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  • Title: Marketing's Power Play - Demand Generation
  • Live at: Sep 5 2013 6:00 pm
  • Presented by: Adam Blitzer, VP and GM, Pardot
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