"SMB is the New Cybercrime Target" Campaign Training

Presented by

Monica Hamilton, Valerie Richards

About this talk

Did you know that last year as many as 75% of recent data breaches targeted small and medium sized businesses (SMBs)? Small businesses are now big opportunities for worldwide cybercrime, but that doesn’t mean they have to be victims. SMBs face a daunting challenge when it comes to IT security: They are rarely protected as effectively as large corporations, but are just as exposed to the same, ever-changing threat landscape. The McAfee® “SMB is the New Cybercrime Target” Campaign Resource Kit was developed to equip our partners with everything they need to know about McAfee SMB solutions and how to position them to customers. The kit includes various sales enablement tools and co-branded marketing assets partners can customize and/or use to reach any type of small to medium-sized business. Attend this 45-minute SMB Campaign Training where you will learn: • The scope of the SMB Security opportunity • The driving factors and needs for SMB security solutions • McAfee solutions & how to position them • Profitability programs: Rewards, Deal Registration and more • Customizable, co-branded demand generation ‘kit’ tools Don't miss your chance to learn how you can quickly and effectively connect with current customers or prospects for new sales opportunities.

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