The Power of Social Media: Leveraging Twitter

Presented by

Haley Hebert, Digital Marketing Director, LEWIS Pulse Agency

About this talk

As of December 2012, there were close to 1 billion user IDs on Twitter and 72 million active users tweeting 400 million tweets per day. These users are made up of customers, partners, competitors, and 3rd party web influencers all sparking conversations leading people to information they are seeking and, more importantly, listening to. Furthermore, 74% of SMBs perceive social networking as valuable – if not more valuable — than networking in-person. Because of this, as an SMB-focused Channel Partner, there is no better time than now to ensure that you, too, are using the power of social media to become a “trusted advisor” in the lucrative, growing SMB market space to garner the attention of new and existing SMB customers. In this webcast, Maximizing Twitter for SMB Success, you will: 1) Understand the value of using Twitter for talking to SMB customers 2) Increase your comfort level in navigating and using Twitter 3) Learn how you can integrate Twitter into the ways you do work 4) Raise your awareness about Twitter guidelines and appropriate use Pre-Work: Please ensure you have a Twitter account and profile already created and have your own device ready for the workshop. This will be a hands-on workshop, and we will be tweeting!

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