Haley Hebert, Digital Marketing Director, LEWIS Pulse Agency
About 57 million people read and follow blogs looking for news, thought leadership, and general products and services information. In fact, 50% of blog readers say they specifically find blogs useful for pinpointing purchase information. And, because Blogs are seen as honest and more conversational, small and medium-sized business (SMB) customers are extremely responsive to the information presented as opposed to being faced with hard-sell tactics, which are sometimes seen as less trust-worthy.
Because of this, as an SMB-focused Channel Partner, there is no better time than now to ensure that you, too, are using the power of social media to become a “trusted advisor” in the lucrative, growing SMB market space to garner the attention of new and existing SMB customers.
In this webcast, Maximizing Blogs for SMB Success, you will:
- Understand the value of using Blogs to attract SMB customers
- Increase your comfort level in navigating and using Blogs
- Learn how you can integrate Blogs into the ways you do work
- Raise your awareness about Blogging guidelines and appropriate use
Pre-Work: If you have any questions or comments on this topic, please ensure you have a Twitter account and profile already created and submit your thoughts using #McAfeeSMB.