The Power of Social Media: Leveraging Blogs

Presented by

Haley Hebert, Digital Marketing Director, LEWIS Pulse Agency

About this talk

About 57 million people read and follow blogs looking for news, thought leadership, and general products and services information. In fact, 50% of blog readers say they specifically find blogs useful for pinpointing purchase information. And, because Blogs are seen as honest and more conversational, small and medium-sized business (SMB) customers are extremely responsive to the information presented as opposed to being faced with hard-sell tactics, which are sometimes seen as less trust-worthy. Because of this, as an SMB-focused Channel Partner, there is no better time than now to ensure that you, too, are using the power of social media to become a “trusted advisor” in the lucrative, growing SMB market space to garner the attention of new and existing SMB customers. In this webcast, Maximizing Blogs for SMB Success, you will: - Understand the value of using Blogs to attract SMB customers - Increase your comfort level in navigating and using Blogs - Learn how you can integrate Blogs into the ways you do work - Raise your awareness about Blogging guidelines and appropriate use Pre-Work: If you have any questions or comments on this topic, please ensure you have a Twitter account and profile already created and submit your thoughts using #McAfeeSMB.

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