The Power of Social Media: Leveraging LinkedIn

Presented by

Haley Hebert, Digital Marketing Director, LEWIS Pulse Agency

About this talk

With over 187 million members in 200 different countries and territories operating in 19 different languages, LinkedIn is a must-have for Channel Partners to build their brand and create a presence on the platform for others to see. In fact, LinkedIn’s brand pages support both marketing and sales activities, including providing a way for Partners to: communicate company insights and thought leadership, drive direct sales prospecting opportunities, and utilize in-page “ads” and groups for even greater visibility. Because of this, as an SMB-focused Channel Partner, there is no better time than now to ensure that you, too, are using the power of social media to become a “trusted advisor” in the lucrative, growing SMB market space to garner the attention of new and existing SMB customers. In this webcast, Maximizing LinkedIn for SMB Success, you will: - Understand the value of using LinkedIn to attract SMB customers - Increase your comfort level in navigating and using LinkedIn - Learn how you can integrate LinkedIn into the ways you do work - Raise your awareness about LinkedIn guidelines and appropriate use Pre-Work: If you have any questions or comments on this topic, please ensure you have a Twitter account and profile already created and submit your thoughts using #McAfeeSMB.

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