The Power of Social Media: Leveraging Facebook

Presented by

Haley Hebert, Digital Marketing Director, LEWIS Pulse Agency

About this talk

With more than a billion monthly active users and over 15 million businesses, companies, and organizations represented, Facebook is a social media powerhouse. It allows businesses of all sizes to better target their audiences and stakeholders and engage with them more genuinely. To take full advantage of the B2B marketing opportunity, Channel Partners can easily set up a Facebook brand page where content focuses on education and thought leadership leading to a trusted relationship between the company and Facebook “fans” who follow and “like” them. Facebook is also ideal for sourcing feedback, or polls, to hear what customers are saying in return. Because of this, as an SMB-focused Channel Partner, there is no better time than now to ensure that you, too, are using the power of social media to become a “trusted advisor” in the lucrative, growing SMB market space to garner the attention of new and existing SMB customers. In this webcast, Maximizing Facebook for SMB Success, you will: - Understand the value of using Facebook to attract SMB customers - Increase your comfort level in navigating and using Facebook - Learn how you can integrate Facebook into the ways you do work - Raise your awareness about Facebook guidelines and appropriate use Pre-Work: If you have any questions or comments on this topic, please ensure you have a Twitter account and profile already created and submit your thoughts using #McAfeeSMB.

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