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Let’s Declare War on Collateral!

In this webcast, guest speaker Kathleen Schaub, Research Vice President for the IDC CMO Advisory Service, and Ann Naumann, Content Marketing Director for Yesler, a B2B marketing agency, discuss the many crucial roles content plays in today’s buyer-centric world and why so much content falls so far short of its goals. We’ll also talk about how to prove the value of content to a CMO and what steps organizations can take to improve their own content marketing practices.
Recorded Dec 13 2012 46 mins
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Presented by
Kathleen Schaub, Research Vice President, IDC CMO Advisory Service; Ann Naumann, Content Marketing Director, Yesler
Presentation preview: Let’s Declare War on Collateral!

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  • Let’s Declare War on Collateral! Recorded: Dec 13 2012 46 mins
    Kathleen Schaub, Research Vice President, IDC CMO Advisory Service; Ann Naumann, Content Marketing Director, Yesler
    In this webcast, guest speaker Kathleen Schaub, Research Vice President for the IDC CMO Advisory Service, and Ann Naumann, Content Marketing Director for Yesler, a B2B marketing agency, discuss the many crucial roles content plays in today’s buyer-centric world and why so much content falls so far short of its goals. We’ll also talk about how to prove the value of content to a CMO and what steps organizations can take to improve their own content marketing practices.
Modern B2B Marketing
Yesler is a B2B marketing agency that helps technology companies deliver predictable revenues, sustainable growth, and measurable results. Our webinars are designed to provide marketers with hands-on information to help them get more out of their marketing.

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  • Title: Let’s Declare War on Collateral!
  • Live at: Dec 13 2012 4:00 pm
  • Presented by: Kathleen Schaub, Research Vice President, IDC CMO Advisory Service; Ann Naumann, Content Marketing Director, Yesler
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