Building and preparing your network for a successful Crowdfunding campaign

Joy Schoffler, Principal of Leverage PR & Alon Goren, CEO of InvestedIn and Rose Spinelli, Journalist & Crowdfunding Expert
Joy Schoffler, an experienced fundraiser and principal of Leverage PR, will share her in-depth experience in community building and public relations. Prior to launching any crowdfunding campaign, startups should have a solid network of supporters from their own social networks to contribute on day 1. Starting is the hard part – but with a solid plan, any entrepreneur with a solid business plan and a great idea can use crowdfunding to make it to the next level.

Rose Spinelli, accomplished journalist and crowdfunding consultant, will discuss how to attract media attention to a crowdfunding campaign.

Alon Goren, CEO and co-founder of fundraising platform InvestedIn, will give advice to entrepreneurs, non-profits and anyone interested in rewards-based crowdfunding on how to make the most of their fundraising campaigns. Donations- and Rewards-based crowdfunding has exploded over the past two years, with some companies raising millions of dollars in pre-sales for their startups and creating a supportive community in the process. Alon is a strong believer in the power of social enterprise and will give insights into the best marketing and community-building tactics for organizations to be successful fundraisers online.

This is a must-attend webinar for any business looking to raise capital via any type of crowdfunding.
May 21 2013
62 mins
Building and preparing your network for a successful Crowdfunding campaign
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  • Creating Liquid Secondary Markets for Crowdfinance and Newly Public Small Caps May 20 2014 5:00 pm UTC 60 mins
    Industry leaders will discuss creating liquidity for crowdfinanced offerings and newly public small caps. Key discussion points will include the new legislation to increase tick sizes, building a solid base of aftermarket support and new venture exchanges for emerging companies.
  • Reviving Capital Formation with Reg A Crowdfunding Recorded: Mar 13 2014 68 mins
    Join us for this timely and informative webinar as key sponsor of the JOBS Act, Congressman Patrick McHenry as well as industry influencers, David Feldman and Sam Guzik, illustrate how Reg A can play a critical role in facilitating capital formation.
    Key discussion points will include:
    Can Reg A Crowdfinanced Offerings replace the conventional small cap IPO?
    Examining Tier 1 and Tier 2 Reg A offerings
    Exempting Reg A from state blue sky laws
    Reg A Crowdfinance versus Title III Crowdfinance
    Is a JOBS Act 2.0 in our imminent future?
  • Ron Suber: Prosper Keynote at CrowdFinance 2013 Recorded: Jan 13 2014 15 mins
    Ron Suber gave the Prosper Keynote Presentation at CrowdFinance 2013 on December 17, 2013. This informative presentation describes Prosper's Peer-to-Peer and Peer-to-Business lending and provides an overview of the latest developments in the the industry.
    www.Prosper.com
  • CrowdFinancing Direct Public Offerings and IPO's Recorded: Dec 18 2013 39 mins
    CrowdFinance 2013 was held in New York City on December 17, 2013 and was one of Wall Street's major events for the year, covering the revolutionary new methods of online funding.
    This stellar panel featured Wall Street Veterans discussing the coming trends in DPO's and IPO's and features Bruce Ryan, Vice Chairman of Source Capital, Greg Vigrass, President ofFolio Institutional, Mark Elenowitz, the CEO of Banq, Ben Miller, the Co-Founder of Fundrise, and Richard Salute, former managing partner at Cohn Reznick. The panel was moderated by Gene Massey, CEO of MediaShares. More info:
    http://www.CrowdFinance2013.com and http://www.Crownetic.com and http://nowstreetjournal.com/
  • Dara Albright, CrowdFinance 2013 Keynote Recorded: Dec 17 2013 21 mins
    CrowdFinance 2013 was held in New York City on December 17, 2013 and was one of Wall Street's major events for the year, covering the revolutionary new methods of online funding.
    Dara Albright is the Editor-in-Chief of Nowstreet Wire, the Co-Founder of Lendit, and the Chief Communications Officer of Crowdnetic, the main event sponsor. In this 20 minute video, Dara walks us through the history of our current financing revolution and she also illustrates the future methodologies that will transform our financial markets. Crowdnetic: www.Crowdnetic.com Nowstreet Wire: http://nowstreetjournal.com/
  • Maximize Retirement Growth with P2P Lending Recorded: Nov 13 2013 43 mins
    With high volatility and low interest rates driving retail investors away from public stock markets and conventional banks, more and more investors are turning to their peers for investment returns. Today, crowdfinance asset classes such as p2p & p2b lending are luring investors with higher yields. Even though crowdfinance continues to gain popularity, most investors and many financial advisors are unaware that these alternative asset classes can be purchased, tax free, in retirement accounts. Join us for this informative webinar as industry leaders: Ron Suber, Head of Global Institutional Sales at Prosper Marketplace; Jim Jones, Founder of the Self-Directed IRA Investment Institute and Doug Lawson, CEO of Kingdom Trust, show investors how to maximize retirement growth with p2p investing.
  • Crowdfunding an IPO Recorded: Aug 23 2013 31 mins
    In this video, Gene Massey from MediaShares moderates a panel of experts on the Crowdfunded IPO: David Weild former NASDAQ Vice Chairman, Bruce Ryan from Source Capital Group, Rich Salute from Cohn Resnick, and Doug Ellenoff from Ellenoff, Grossman And Schole.
  • Crowdfinancing Real Estate Recorded: Jul 25 2013 77 mins
    In the same way that crowdfinance has been transforming global credit and equity markets, it is now making its way to the real estate market and forever changing the way commercial properties are funded and built. Pioneers including Fundrise, Realty Mogul and RealtyShares are taking an asset class once reserved for the financially privileged and making it available to the general public. Join us for this informative webinar where the industry pioneers will discuss how they are revolutionizing the real estate market by providing the public with the ability to invest directly in properties and help foster local economic development.
  • Nowstreet's Women Who Shaped Wall Street Recorded: Jul 24 2013 16 mins
    This Nowstreet December 2012 Conference featured MediaShares CEO, Gene Massey, giving a presentation on the history of The Women Who Shaped Wall Street, from the earliest days to present day. www.Nowstreetjournal.com, www.MediaShares.com
  • An Inside Look at the Explosive Growth of P2P & Online Lending Recorded: May 30 2013 60 mins
    Since 2006, the P2P & online lending industry has been experiencing rapid proliferation. Lending Club and Prosper, America’s two largest P2P lenders have now surpassed $2B in loan origination. And the industry continues to garner immense attention from Wall Street veterans, technology giants as well as the financial media.

    This is a must-attend webinar for wealth managers, financial advisors and both institutional & retail investors looking for portfolio yield as well as investment bankers, individuals and business owners looking to raise debt financing in a hostile bank lending environment.

    This timely & informative webinar will cover:
    •Overview of the P2P & Online Lending Industry
    •The rapid growth of P2P & Online Lending
    •Capitalizing on the industry’s expansion
    •Interpreting Google’s recent investments into Lending Club & OnDeck
  • Building and preparing your network for a successful Crowdfunding campaign Recorded: May 21 2013 62 mins
    Joy Schoffler, an experienced fundraiser and principal of Leverage PR, will share her in-depth experience in community building and public relations. Prior to launching any crowdfunding campaign, startups should have a solid network of supporters from their own social networks to contribute on day 1. Starting is the hard part – but with a solid plan, any entrepreneur with a solid business plan and a great idea can use crowdfunding to make it to the next level.

    Rose Spinelli, accomplished journalist and crowdfunding consultant, will discuss how to attract media attention to a crowdfunding campaign.

    Alon Goren, CEO and co-founder of fundraising platform InvestedIn, will give advice to entrepreneurs, non-profits and anyone interested in rewards-based crowdfunding on how to make the most of their fundraising campaigns. Donations- and Rewards-based crowdfunding has exploded over the past two years, with some companies raising millions of dollars in pre-sales for their startups and creating a supportive community in the process. Alon is a strong believer in the power of social enterprise and will give insights into the best marketing and community-building tactics for organizations to be successful fundraisers online.

    This is a must-attend webinar for any business looking to raise capital via any type of crowdfunding.
  • Pre-JOBS Act Crowdfunding – The Intrastate Exemption Recorded: May 16 2013 62 mins
    As the SEC neglects mandated deadlines for implementing key components of the JOBS Act, America’s businesses constituting all sizes and industries are losing valuable opportunities to raise expansion capital, innovate and create new jobs. At the same time, America’s smaller investors continue to miss out on the chance to recapture portfolio yield and help fuel economic expansion.

    Fortunately, the States are beginning to adopt their own legislation that legalizes crowdfunding under an intrastate exemption. Join us for this insightful webinar and learn how intrastate crowdfunding is set to unite communities and inspire local economic growth.

    Moderator: Dara Albright, Founder, NowStreet – Panelists: *Douglas S. Ellenoff, Partner at Ellenoff, Grossman & Schole; * Richard J. Salute, CPA, Consultant with extensive expertise in capital markets and securities regulations; *Jeff Bekiares and Megan Johnson, Co-Founders of SparkMarket, the nation’s first bona fide crowdfunding portal allowing unaccredited investors to legally crowdfund via intrastate exemption.
  • Ask an Angel: How to attract angel investors with crowdfunding campaigns Recorded: May 1 2013 47 mins
    Since the signing of the JOBS Act in April 2012, there has been a lot of speculation as to how the angel and VC community will participate in crowdfunding and view businesses possessing heavily populated cap tables. Chris Camillo, an accomplished angel investor, author of Laughing at Wall Street and one of the country’s top crowdfunding industry analysts will show issuers how to obtain angel investors during and after crowdfunding campaigns.

    This webinar is ideal for any company seeking to raise capital via the forthcoming crowdfund exemption as well as any professional guiding new crowdfund issuers such as investment bankers, investor-relations professionals, brokers, emerging portals, CPAs and attorneys.
  • Preparing Issuers for equity-based Crowdfunding Recorded: Apr 25 2013 64 mins
    The “Preparing Issuers for equity-based Crowdfunding” webinar is ideal for any company seeking to raise capital via the imminent crowdfund exemption as well as any professional guiding new crowdfund issuers such as investment bankers, investor-relations professionals, brokers, emerging portals, CPAs and attorneys.

    Format will be as follows:
    •Introduction – Dara Albright, Founder of NowStreet (5 minutes)
    •Liz Kulik, CEO and co-founder of donation- and equity-based crowdfunding incubator ProHatch, will provide:
    o Key differences between equity and other forms of crowdfunding,
    oAn overview of the latest developments in equity crowdfunding,
    oTips for ways issuers can begin preparing for their crowdfunding campaigns,
    oConcrete steps to ensure issuers are ready to hit the ground running once equity crowdfunding goes live (15 min)
    •Mary Juetten, Founder of Traklight will discuss protecting the issuers IP when Crowdfunding (15 min)
    •Ruth Hedges, Founder of FundingRoadap will discuss becoming compliant for equity crowdfunding (15 min)
    •Q & A (10 min)
  • Crowdfunding Shark Attack Webinar Recorded: Apr 2 2013 41 mins
    JOIN Us Tuesday April 2, 2013 at 1:00pm for tank instructions and to ensure that you are ready for your Crowdfunding check dive. Learn the latest Crowdfunding techniques, plus essentials to compete and keys to a winning campaign. Once you receive the tools, you will have an chance to win a featured spot at The Ritz Group's, "Crowdfunding Shark Attack", a nationally webcast event where you will be able to pitch your campaign to three crowdfunding industry experts.
  • Preparing for the Crowdfunding Revolution Recorded: Mar 27 2013 58 mins
    A wave of financial innovation and regulatory reform is revolutionizing Wall Street and popularizing new asset classes aimed at democratizing the flow of capital and giving smaller investors and businesses greater opportunities to prosper. As a result, the financial services industry is undergoing a dramatic transformation that is rapidly rendering traditional banking and brokerage revenue models obsolete, conventional capital raising strategies unfeasible and typical asset class returns negligible.

    NowStreet’s new webinar series, “Capitalizing on Financial Innovation” is designed to help broker-dealers, investment bankers, financial advisors, issuers and investors capitalize on this surge of industry disruption. Part I of this timely webinar series will focus on crowdfunding and is aimed at properly preparing investors, asset allocators and issuers for the forthcoming Crowdfunding Revolution. Webinar participants will be armed with the latest financial and legal knowledge from renowned crowdfund industry experts. They will also learn how to employ the social tools needed to succeed in this emerging industry.

    Moderator:
    * Dara Albright, Founder, NowStreet

    Panelists:
    * Richard J. Salute, CPA, Consultant with extensive expertise in capital markets and securities regulations
    * Douglas S. Ellenoff, Partner at Ellenoff, Grossman & Schole
    * Ruth Hedges, CEO of Funding Roadmap
  • Investor Equality: Giving Investors Their Fair Share of Growth & Tax Breaks Recorded: Jan 31 2013 55 mins
    With returns in conventional asset classes diminishing, institutional money has been flocking to better performing alternative assets such as PE. This “smart money” also knows how to navigate the tax code in order to maintain more of the appreciation. Particularly with interest rates dwindling down to zero, limited growth opportunities on public stock exchanges and tax rates imminently on the rise, how can smaller retail investors recapture portfolio yield without much of it going to Uncle Sam?

    Join us for a timely webinar that will provide new strategies for creating and maintaining wealth.


    Moderator:
    * Dara Albright, Founder, NowStreet

    Panelists:
    * Richard J. Salute, CPA, Capital Markets and SEC Practice Consultant for CohnReznick
    * Maureen Mattera, CPA, Director, CohnReznick
    * James A. Jones, Director of Business Development, Accuplan and Founder, AlternativeAssetsIRA
  • What You Need to Know Regarding the JOBS ACT Implementation Recorded: Nov 27 2012 49 mins
    On November 15, 2012, the Securities and Exchange Commission held a long anticipated forum to tackle JOBS Act implementation.

    Chief discussion points included:
    •Removing the prohibition on general solicitation in Rule 506
    •Crowdfunding
    •Establishing a new Regulation A-type exemption with an offering ceiling of $50 million
    •Secondary trading platforms

    This important webinar will provide an overview of what transpired at the November 15th meeting and discuss how it will impact America’s financial markets. Webinar attendees will gain valuable insight into how the new rules are being employed as well as how these changes will affect broker/dealers, financial advisors and wealth advisors. Listeners will also attain a broad understanding for what is being done to foster issuer transparency and facilitate the due diligence process.

    Moderator: Dara Albright, Founder, NowStreet

    Panelists:
    * Douglas S. Ellenoff, Ellenoff, Grossman & Schole LLP
    * Vincent Molinari, Founder and CEO, GATE Technologies
    * Richard J. Salute, CPA, Capital Markets and SEC Practice Director
    * Sara Hanks, Co-founder and CEO, CrowdCheck
  • Understanding the JOBS Act: How to Keep Your High Net Worth Clients Recorded: Jul 11 2012 46 mins
    The JOBS Act allows hedge funds to advertise directly to investors for the first time. Hedge fund executives and marketing managers have set their sights on attracting the high net worth clients that have, until now, been the exclusive providence of wealth managers and financial advisors. Financial advisors and wealth managers need to educate themselves and their clients about the JOBS Act and hedge funds as well as strategically communicate their value proposition to their clients or risk losing them to hedge funds.
Helping investors, issuers & bankers capitalize on Wall Street Changes
As the popularity for neoteric crowd-financing methods such as P2P lending and crowdfunding continues to mount, we are witnessing the rapid disintermediation of Wall Street. As a result, traditional banking and brokerage revenue models are becoming obsolete, conventional capital raising techniques are no longer viable, and investor demand for alternative assets is escalating. The objective of this webinar channel is to ensure that both the financial community as well as the investing public are properly prepared to capitalize on this imminent market transformation.
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  • Title: Building and preparing your network for a successful Crowdfunding campaign
  • Live at: May 21 2013 5:00 pm
  • Presented by: Joy Schoffler, Principal of Leverage PR & Alon Goren, CEO of InvestedIn and Rose Spinelli, Journalist & Crowdfunding Expert
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