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Learn How Bank Leaders Tell Stories with Anecdote's Shawn Callahan

Australian banks are innovating the marriage of story and brand leadership. Join us in conversation with leading story teller Shawn Callahan of Anecdote, who will talk about how the National Australia Bank trains its leaders to tell better brand stories.
Recorded May 7 2014 31 mins
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Presented by
Eileen Sutton, Sutton Creative
Presentation preview: Learn How Bank Leaders Tell Stories with Anecdote's Shawn Callahan

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Human Financial Content
Sutton Creative delivers humanizing financial-services content and story solutions that deepen engagement and profitability for leading B2B, B2C, and institutional clients.

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  • Title: Learn How Bank Leaders Tell Stories with Anecdote's Shawn Callahan
  • Live at: May 7 2014 11:30 pm
  • Presented by: Eileen Sutton, Sutton Creative
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