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The Human Side of Financial Content Marketing

Post-crash, clients expect and need financial brands to "speak human." This means firms need to take a fresh look at the role of "voice" in content-marketing efforts. It may not be enough to create a Twitter feed or get some videos on a corporate site. Trust and integrity are still top of mind for customers. And a more "human" approach may require deeper changes. In this podcast we'll explore easy strategies to help financial brands create more authentic communications.
Recorded Aug 13 2014 56 mins
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Presented by
Eileen Sutton, Principal, Sutton Creative; Patrick Williams, CEO, DailyWorth.com; Josh Reich, CEO and Co-Founder, Simple
Presentation preview: The Human Side of Financial Content Marketing

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Human Financial Content
Sutton Creative delivers humanizing financial-services content and story solutions that deepen engagement and profitability for leading B2B, B2C, and institutional clients.

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  • Title: The Human Side of Financial Content Marketing
  • Live at: Aug 13 2014 4:00 pm
  • Presented by: Eileen Sutton, Principal, Sutton Creative; Patrick Williams, CEO, DailyWorth.com; Josh Reich, CEO and Co-Founder, Simple
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