Don’t Treat Customers Like a Stranger

Presented by

Alex Hunter, Former Head of Digital for the Virgin Group and Emma Maslen, VP & GM EMEA & APAC, Ping Identity

About this talk

Treating your customers like strangers won’t get your brand far when building loyalty. Customers don’t want to seem like a number to a brand. They want to know that brands understand their needs with experiences that are tailored to their likes and interests. If your brand doesn’t, your customer will find a brand that does. Demonstrating you know who your customers are at every interaction point can strengthen relationships, secure their business and earn their loyalty. With more and more customers engaging with brands online, the need for your brand to deliver smooth, hyper-personalized digital experiences is crucial. Join Emma Maslen’s conversation with Alex Hunter, former Head of Digital for the Virgin Group, to learn how brands are navigating the increase in digital experiences, best practices on personalizing customer engagements and how your brand can evaluate your experience to get an advantage over the competition.
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