Why Your Digital Strategy Needs Identity

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Presented by

Jack Poller, Senior Analyst at ESG | Aubrey Turner, Executive Advisor at Ping Identity

About this talk

How can businesses innovate digital experiences to attract consumers and encourage brand loyalty? By putting identity at the core to any digital strategy, organizations can build personalisation, trust, and confidence. Learn how to build a competitive digital experience with identity as guest speakers discuss: - The value in providing a personalized customer experience to improve customer relationships - What to consider next in your organization’s identity journey from low-friction login to cookies

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