How To Build Personalisation without Sacrificing Security

Presented by

Jack Poller, Senior Analyst at ESG | Aubrey Turner, Executive Advisor at Ping Identity

About this talk

As unique customer experiences become the norm, organizations need to provide personalized services without sacrificing data privacy or security. With the right identity solution, organizations can seamlessly build secure, bespoke digital experiences. Discover how organizations can leverage identities to drive personalization as guest panelists discuss: - Customer Data Platforms (CDP) and Customer Identity and Access Management Platform (CIAM) to streamline customer management - How CIAM & CDP can be utilized to better understand customer needs and behavior

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