Privacy is the New Customer Experience

Presented by

Adam Rusbridge Senior Product Manager at Ping Identity; Mirela Ciobanu Lead Editor at The Paypers

About this talk

Today, we all demand more transparency, visibility and control over our data. Regardless of regulations, we want to manage our privacy preferences for things like opting out of data collection, delegating data access, and granting or revoking consent for how our data can be used. Industry leaders know privacy is a differentiator that builds trust and loyalty. So, they’re looking past the complexity to spearhead self-service data privacy management and enforce consents in real time. Learn how dynamic authorization can help you give customers what they want while meeting the demands of data protection regulations and information risk requirements. Key takeaways: Understanding the importance of privacy in building trust and loyalty with customers. Practical insights into how businesses can leverage dynamic authorization to deliver a personalized customer experience that respects and protects their privacy. The importance of providing customers with control over their data, including managing their privacy preferences and leaning into consent, even when not required by data protection regulations.
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