Putting Customers in the Driver’s Seat: Unlocking Their Data

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Presented by

Jack Poller, Senior Analyst at ESG | Aubrey Turner, Executive Advisor at Ping Identity

About this talk

Understanding customer data can drive brand trust, loyalty, and new revenues. However, organizations need to be careful of data privacy regulations when leveraging customer information to tailor digital experiences. Learn how to drive personalization with consumer data in today’s panel as guest panelists discuss: - How to enable customers to control their data, while also ensuring data remains protected - How to create tailored user experiences with data privacy in mind
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