Rethinking Ecommerce Fraud Prevention: Stop Fraudsters Before the Buy Button

Fraudulent transactions in ecommerce are a big deal: every dollar lost to fraud costs merchants $3.75 to resolve. And yet, fraudsters lay the groundwork for their crimes long before they click the “buy” button. Fraud checks at checkout should be the last line of defense – not your only hope. Identity crimes such as account takeover or new account fraud are often the first step on the path to a fraudulent transaction, and savvy retailers should focus on identifying cybercriminals early, ensuring they never get the chance to make a purchase at all. Join this webinar with Maya Ogranovitch Scott, Retail Solution Manager at Ping Identity, for a discussion of how identity fraud threats show up in ecommerce, how they translate to fraud resolution costs, and how to address them to greatly reduce fraud losses – while making the checkout process easier for real customers. Key Takeaways: - Top fraud risks in retail and ecommerce - The link between identity fraud and fraudulent transactions - Common tactics fraudsters use to attack online retailers - How to spot and stop fraud throughout the user session - Tips to crack down on fraud without sacrificing checkout convenience