Give Bad MDF the Boot in 2016

Presented by

Steven Kellam & Peter Hornberger

About this talk

A review of MDF fundamentals, packaged around the most relevant industry trends that we see driving the necessary adjustments for success. While the core elements of a successful MDF program haven’t changed much, the ever dynamic context in which they are viewed and the rapidly changing landscape of the buyer’s and seller’s journey make it necessary to continue to vet the details of each step of even the most historically successful program.

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CCI provides the channel expertise and technology top companies need to create and manage global incentive programs that motivate their partners, simplify channel management, and significantly impact their bottom line. CCI helps many of the most successful companies in the world - including Autodesk, Avaya, Brocade, Emerson, Blue Coat, Motorola, Siemens, Sony, Verizon, Xerox and more – turn their channel programs into a key competitive advantage. Founded in 1983, CCI is based in the San Francisco Bay Area, with sales and client management offices worldwide.