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Email Validation: A Defense Against ROI Killers

In this exclusive, 30-minute Q&A session, industry experts Craig Swerdloff and Scott Wolf will share how LeadSpend helped ArcaMax move beyond double opt-in to ensure their emails were reaching subscribers.
Recorded May 22 2013 32 mins
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Presented by
Craig Swerdloff, LeadSpend; Scott Wolf, ArcaMax; Andrew Nemiccolo, Seven Story Learning
Presentation preview: Email Validation: A Defense Against ROI Killers

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LeadSpend: The World's Leader in Email Validation Technology
LeadSpend provides a hosted solution for identifying the validity of email addresses. Customers use it at the point of registration, ensuring the collection of valid email addresses, or on the back-end, for list hygiene. With ISP's increasingly focused on sender reputation as a driver of Inbox Placement Rate, removing invalid email addresses pre-send results in improved email marketing performance.

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  • Title: Email Validation: A Defense Against ROI Killers
  • Live at: May 22 2013 6:00 pm
  • Presented by: Craig Swerdloff, LeadSpend; Scott Wolf, ArcaMax; Andrew Nemiccolo, Seven Story Learning
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